Guild Insurance goes with industry disrupter Thunderhead

Top Quote Thunderhead NOW to streamline customer communications systems. End Quote
  • New York, NY (1888PressRelease) August 25, 2011 - Thunderhead, a recognized innovator in document automation and multi-channel communications solutions, today announced that Guild Insurance has selected the Thunderhead NOW platform to streamline the creation and delivery of customer communications across the Guild client portfolio.

    Guild Insurance is a leading provider of general insurance services to niche Australian markets such as the allied healthcare and childcare sectors. Prior to using Thunderhead NOW, Guild Insurance relied on a number of disparate legacy systems to maintain customer communications across its different brands. Important communications, including complex insurance policies, needed to be tailored heavily through a time-intensive manual process before they were ready to be sent to customers.

    Thunderhead NOW will allow Guild Insurance to centralize corporate identities and customer information to simplify the process of creating documents and policies while improving the usability of documents for its customers. In selecting Thunderhead NOW, Guild Insurance will realize its expected return in less than one year.

    Guild Insurance chose Thunderhead NOW because of its user-led system that enables Guild Insurance's business users to build and run the system without taxing the resources of their IT department. The company also chose Thunderhead NOW due to its seamless integration with their new claims solution, Guidewire, and their legacy policy system, Insure90.

    Initially, Thunderhead NOW will sit beside Guidewire and Insure90 within Guild Insurance's IT system; however, Thunderhead NOW's scalability and flexibility means it is capable of growing with Guild Insurance and ensures that IP relevant to customers and communication generation is not lost to legacy systems.

    "We are excited to be working with Thunderhead on our new customer communications system," said Karen Symes, Chief Information Officer, Guild Insurance. "Our early evaluation of the system indicates significant savings in time, labour and costs and an expected improvement in document quality for customers. We expect to see real benefits shortly after implementation."

    "We are delighted that Guild Insurance appointed Thunderhead to address a real challenge in its customer communication process," said Nick Smith, Thunderhead Vice President, Asia-Pacific. "Thunderhead NOW helps organizations take their communications to the next level. The technology platform will improve and modernise its communications systems, as well as achieve significant cost and time savings."

    Gartner recently evaluated Thunderhead in its report on Insurance vertical-specific software entitled "Market Trends: Insurance Vertical-Specific software" (G00214000). The report also notes Thunderhead's ability to provide companies with a centralized platform for personalized customer communications across multiple channels and devices including email, print and text, enabling it to sit across a number of product classifications.

    Nick Smith continued: "As this need for multi-channel communication continues to grow in Australia, our clients, like Guild Insurance, understand that today's discerning customer requires a more personalized level of engagement. From this perspective, we remain committed to helping our clients streamline their processes for an enhanced customer experience."

    About Thunderhead
    Thunderhead is the leading provider of enterprise solutions for the production of highly personalized, multi-channel communications. Thunderhead's innovative platform, Thunderhead NOW, empowers business users to own the end-to-end process of creating and maintaining customer communications and delivers significant efficiencies and cost savings. Thunderhead NOW also enhances customer engagement, improving customer satisfaction, loyalty and revenue outcomes. For further information please visit

    About Guild Insurance
    Guild Insurance is one of Australia's pre-eminent suppliers of general insurance products and services to niche markets, particularly within the healthcare and childcare sectors. Guild serves individual professionals and their businesses with a comprehensive range of products and value-added services that are tailored to their needs. Guild works in close alignment with the relevant professional associations to meet the insurance needs of their members. For more information, please visit

    Media Enquiries to:

    Carly Fowler at Articulate Communications
    Tel: +1 212 255 0080 ext 21
    Email: Thunderhead ( @ ) articulatecomms dot com or cfowler ( @ ) articulatecomms dot com

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