Golden Gekko And Fashion TV Bring Glamour And Lifestyle To Mobile Phones

Top Quote Fashion TV, the Wholesale Applications Community (WAC) and Golden Gekko have joined forces to bring glamour and lifestyle to mobile phones, resulting in a rich content Android app for international FashionTV channel, the largest fashion media company in the world. End Quote
  • New York, NY (1888PressRelease) March 17, 2012 - Fashion TV, the Wholesale Applications Community (WAC) and Golden Gekko have joined forces to bring glamour and lifestyle to mobile phones, resulting in a rich content Android app for international FashionTV channel, the largest fashion media company in the world. The app targets the world's most serious fashion lovers, providing them with an almost endless wealth of free clips from the glamorous world of fashion, beauty and luxury.

    Users can access exclusive footage from latest top designer's shows from around the globe, interviews and profiles of the world's top models, behind the scenes videos of some of the hottest fashion shoots, Hollywood stars on the red carpet, and VIP parties and fashionable events from around the world all delivered right to the palm of consumer's hands. The exclusive premium content in the VIP area is now available for a subscription fee of only 2, 99/month or 0, 99/week through WAC's new operator billing solution, enabling immediate access and seamless payment via the users' monthly phone bills.

    The app is expected to launch in early February 2012, and will be available for download to all Android users worldwide through individual app-stores and on operator portals. "We are thrilled about the strategic partnership we have established with WAC and Golden Gekko", said Peter T. Cohen, Fashion TV's Executive Vice President - Business Development. "The launch of this compelling new app to the global Android mobile marketplace will be an exciting offering of FTV's uniquely compelling content that covers the best in fashion, beauty, luxury and lifestyle. This will appeal to a very broad mobile audience, and we look forward to expanding our programming strategies with WAC in the months ahead".

    "It goes without saying that we're delighted to have Fashion TV using our new payment API," said Peters Suh, CEO of WAC. "The app has a strong mix of freemium and premium content that will appeal to consumers and we're confident other developers will use the new WAC billing model to great effect in future apps too."

    About WAC
    The Wholesale Applications Community (WAC) is an open global alliance made up of leading communications companies including network operators, device and network equipment manufacturers. WAC is committed to making it easier for developers to innovate by using operator network APIs delivered by a single cross-operator API platform. Concentrating in Asia for now, WAC also supports a HTML5 based application platform.

    WAC's payment API delivers a simple, safe and easy-to-use payment experience for customers across both fixed and mobile networks that helps drive conversion rates and repeat purchases. WAC centralizes the development, testing and submission process and allows developers to reach potentially millions of customers worldwide with unified terms and conditions that covers all WAC member operators.

    For more information, please visit http://www.wacapps.net

    About FashionTV

    FashionTV is an international television channel devoted to Fashion and Luxury. FashionTV brings its viewers an exclusive world-wide overview of fashion, beauty, lifestyle and luxury. FashionTV programming includes the best shows from the main fashion capitals of the world, top designer's shows, the fashion world's top models, Hollywood stars on the red carpet, parties and fashionable events from around the world. Available 24/7 to its international audience, FashionTV has become one of the most widely-distributed satellite channels in the world with over 14 satellites and thousands pay-tv operators, totaling around 350 million households and 7 million public locations in 193 countries across the five continents. FashionTV also has strong new media platform distribution with thematic channels and video on demand services offered via www.ftv.com, FashionTV YouTube channels that have generated over 280,000 subscribers and with over 180 million clip views to date, and FashionTV's Facebook community that has grown to over 1 million followers. Today, FashionTV is independently owned and operated from its headquarters in Paris, London and Vienna.

    For more information visit FashionTV's web site www.ftv.com

    Media contact:
    Olga Chepurko
    FashionTV | USA
    olga ( @ ) ftv dot com

    About Golden Gekko
    Golden Gekko is the leading developer of high-end mobile app and mobile Web solutions in Europe and North America. Founded in 2005, Golden Gekko has launched more than 800 mobile applications, among them award-winning marketing campaigns for world-class brands including Coca-Cola, Absolut Vodka and Disney. With innovative, advanced solutions, they have empowered dozens of companies to mobilize their services and improve work flows using mobile technology.

    Media contact:
    Jimmy Nordbeck
    Marketing Director
    email: jn ( @ ) goldengekko dot com
    www.goldengekko.com

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