Genji Sushi Donates More Than $20,000 to Charities in 2010
"Special Roll for a Special Cause" Program Designates Portion of Sales of
All-Natural Sushi and Japanese Cuisine at Whole Foods Locations.
- Philadelphia, PA-NJ (1888PressRelease) February 03, 2011 - Genji Sushi, purveyor of all-natural sushi and Japanese cuisine at 130 Whole Foods Markets around the country and in the U.K, is proud to announce that it raised more than $20,000 in 2010 through its "Special Roll for a Special Cause" program.
The program designates 5% of the sales of specially-marked items towards a featured charity which rotates from month to month. Charities benefiting from the program in 2010 included The National Wildlife Federation (in direct response to the Gulf Oil Spill), Adopt-a-Classroom, The National Breast Cancer Foundation, Whole Planet Foundation and Variety the Children's Charity.
"Customer support of the program is notable, as evidenced by the increase in sales of the special roll category during the promotion each month," said Shingo Kanai, CEO and President of Genji Sushi. "We are delighted that our customers care about social issues and that they want to support businesses which contribute to altruistic organizations."
Genji will continue its "Special Roll for A Special Cause" program in 2011. This month, to coincide with Black History Month, the featured charity will be the Black Culinary Alliance, whose mission is to create exposure and provide educational and professional opportunities for culinary and hospitality professionals of color.
About Genji Sushi
Established in 1997, Genji Sushi is dedicated to the finest quality all-natural sushi and Japanese-inspired cuisine in a grab‐and‐go style. Its sushi bars are located within 134 Whole Foods Market locations in 18 states and the District of Columbia, as well as the U.K. At each location, skilled chefs prepare a variety of fresh items on‐site, including raw, cooked, vegetarian and vegan-friendly sushi and sides. The company mission is to contribute towards healthier food consumption habits on a global level. For more information, visit www.genjiweb.com.
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