Fat Chimp Unveils New Brand Strategy at Client Appreciation & Wrap Party

Top Quote New logo speaks to the company's evolution and future in the medical/healthcare market. End Quote
  • St. Louis, MO-IL (1888PressRelease) August 13, 2013 - On Thursday, August 1st, 2013 at their Client Appreciation and Wrap Party Celebration, Fat Chimp Studios announced the addition of their new division, FCS Medical and unveiled their new logo and website designed specifically for the Medical / Healthcare market.

    The new logo makes the Fat Chimp mascot more politically correct, as he gave up smoking his cigar and now sports a medical mask. All of the attendees, including Donna Frazier, Director of Nursing Mercy Hospital; Rick Fischer, Marketing Manager Mercy Jefferson; Jean Fornango Sims, Managing Editor Elsevier; and Jason Gonulson, Producer Elsevier Multi-Media gave loud cheers and lots of applause as Kevin DePew, President & Executive Producer, unveiled the healthier looking mascot.

    "This new look for Fat Chimp Studios is just one example of how we are focusing on video production for the healthcare / medical industry. It actually came at the suggestion of some of our clients, and will help shape our lead generation marketing efforts. And, based on the crowds' reaction, I think it will work." Kevin DePew, President & Executive Producer, Fat Chimp Studios.

    In addition to the logo, Fat Chimp Studios also launched a new website, www.FCSmedical.com incorporating the healthier look and feel as well as displaying their client videos for healthcare / medical industry. Video projects include: Patient Education; Nurses Training; Physician Recruitment; Medical Procedures; Medical Device Demonstrations; Marketing Videos; and Commercial Spots.

    Fat Chimp Studios' knowledge and expertise in the healthcare / medical video production industry has become synonymous with producing great work for clients of all sizes and budgets. Recently awarded some of the largest projects the St. Louis video production world has seen, and continuing to provide excellent customer service, Fat Chimp Studios stands positioned to continue to being an industry leader.

    For those not in the healthcare / medical industry don't be alarmed, as the old logo and website will remain alive and well.

    "The original Fat Chimp identity has represented our passion for video and creativity. We have a clear strategy for continuing that expression as we take our company into the next decade," said DePew.

    About Fat Chimp Studios
    St. Louis-based Fat Chimp Studios is a full-service creative digital media company specializing in business video production with additional services including audio, web design, graphics and animation. Visit the Fat Chimp website to learn more and see samples of our work.

    Fat Chimp Studios www.fatchimpstudios.com
    FCS Medical www.FCSmedical.com
    For additional information contact:
    Kevin DePew
    President & Executive Producer
    2055 Walton Road
    St. Louis, MO 63114

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