DSCallards to Present "Because it Makes Me Feel Good" at Yellowfin 2014 Conference

UK Business Intelligence (BI) Specialists, DSCallards, will present The Gym Group Case Study at Yellowfin Think Tank 2014, Melbourne, 26th and 27th May. End Quote

(1888PressRelease) May 01, 2014 - DSCallards (www.dscallards.com), a leading UK Business Intelligence provider, will be presenting a Case Study that outlines the roll-out of Yellowfin technology by one of the UK's recent success stories - The Gym Group - at the Think Tank Conference 2014.

Yellowfin's Think Tank Conference focuses on Business Intelligence and Analytics and presents delegates with opportunities to learn and network with peers. The sessions run across multiple dedicated streams, tailored to meet the needs of the audience. Yellowfin is a global BI software development company that offers a flexible 100% web-based solution for reporting analytics, providing a full range of data access, presentation and information delivery capabilities.

Ray Kemp, Technical Director, DSCallards will be talking about how DSCallards has been working with The Gym Group, a rapidly expanding and innovative fitness organisation, to improve the way they manage and present its information. Entitled 'Because it makes me feel good: A Case Study', Ray will be looking at how, through the use of Yellowfin technology, The Gym Group can analyse its members activity to identify trends and patterns and make informed business decisions.

In December 2012, The Gym Group was officially recognised as one of the fastest growing companies in the UK in the Sunday Times Fast Track 100, ranked number 13 in the prestigious publication. John Treharne, CEO, The Gym Group, said: "We have a very strong foundation and platform, a market-leading business and a focussed strategy from which to take the business forward and to build on our success to date. We have exciting plans for the future and a receptive market place to grow into … we plan to double again in the next couple of years."

Ray commented, "We are proud to be working with The Gym Group and helping them bring its plans for growth to life. They are a great company to work with and we're pleased to have been presented with the opportunity to share this experience at the Conference."

"This is the second year that we have attended the Yellowfin Conference and I'm very much looking forward to seeing first-hand how Yellowfin has developed its Business Intelligence and Analytics offering over the last twelve months to meet the needs of its customers. Yellowfin really is a first-class solution and we enjoy working with such an innovative and forward thinking organisation."

Yellowfin is fast becoming a new BI vendor of choice with over 1,000,000 end users and tens of thousands of clients in over 50 countries. Yellowfin also offers a rapidly growing OEM partner module where the application offers a unique approach to fully embedded BI.

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