Doremus Wins Best Of Show at JFAM Media Strategy Awards

Thomson Reuters and Russell Investments win top honors for strategic media planning at prestigious financial communications awards show. End Quote

(1888PressRelease) February 16, 2011 - Doremus' New York and London offices walked away with "Best Of Show" honors from the annual JFAM (Journal of Financial Advertising & Marketing) Media Strategy Awards held in New York on February 3rd.

Doremus is the business communications specialist and BtoB magazine's "Top Agency" for the past three years.

The annual awards, in its sixth year, honors strategic media planning for financial brands and is produced by The Gramercy Institute, publishers of the Journal of Financial Advertising & Marketing (JFAM). This is the first year that "Best Of Show" was awarded, and the top honor went to Doremus' global media campaign for Thomson Reuters, and also to Starcom for Merrill Lynch.

Doremus London and Doremus New York also won for "Best Global Strategy," another first time special award, for Thomson Reuters.

Other awards for Doremus' clients included:
General Financial category (Business-to-Business) - Thomson Reuters
Institutional Investing category - Russell Investments

The Financial Times was the presenting sponsor of the JFAM Media Strategy Awards. Vibrant Media was the Winners' Circle Sponsor.

Chris Philip, Doremus' Chief Experience Officer, said, "These awards reflect not only Doremus' strong media thinking across the globe, but they are also a testament to the importance of our integration of creative and media, and the excellent work the account teams do to make it come to fruition."

Bill Wreaks, CEO of The Gramercy Institute remarked how the judges found "the caliber of the briefs (this year) exceptionally strong. It is apparent that effective and efficient media strategies are more crucial than ever in the financial space today."

Doremus is a specialist in a world of generalists. With offices in New York, San Francisco, London, Frankfurt and Hong Kong, it specializes in business communications, helping companies align their communications with their business objectives. It does this by leveraging a unique understanding of the complexity of their industries and audiences, and translating that into compelling business-building solutions.

Doremus is a part of the Omnicom Group Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

About The Gramercy Institute
The JFAM Media Strategy Awards is organized by New York-based The Gramercy Institute.

Gramercy Institute publishes The Journal of Financial Advertising & Marketing, a digital professional resource devoted to sharing expert opinions in and about the financial marketing industry. GI also directs a network comprising over 1100 senior marketers from major financial firms, worldwide and produces dozens of summits and conferences annually on financial marketing-related topics. The company recently released a major financial marketing industry study conducted by Brand New Media and Northwestern University.

Gramercy Institute clients include Bloomberg Media, CNBC, Conde Nast, Crain's, Dow Jones, The Deal, Financial Times, Getty Images, Investing Channel, Investor's Business Daily/investors.com, Microsoft Advertising, New York Times, Nikkei America, Pearson Publishing, Vibrant Media, Yahoo! The Wall Street Journal, Zillow.com and others.

The Gramercy Institute is led by its CEO, Bill Wreaks. The company specializes is publishing, conferences and research in and around the financial services marketing space. Wreaks has led the Gramercy Institute since 2002.

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