Doremus San Fran Launches "Print Forward" Campaign for HP

Top Quote Raises awareness for HP as specialist in printing and document workflow. End Quote
  • (1888PressRelease) July 30, 2010 - Doremus, BtoB magazine's "top agency" for 2010, has launched a new campaign for Hewlett-Packard's IPG (Imaging and Printing Group) Managed Enterprise Solutions. The "Print Forward" campaign raises awareness for HP as the world's foremost provider of solutions that streamline the way information is captured, stored, distributed and retrieved.

    A micro-site located at details how HP's Managed Enterprise Solutions offer printing solutions that optimize the infrastructure, manage the environment and improve workflow.

    The campaign also includes a series of video podcasts called "Eye On the Enterprise" in which HP thought leaders are featured. Industry-focused whitepapers from leading analysts will help to generate leads.

    Targeted rich media ads will run on Enterprise and Public Sector-focused business and technology sites.

    "We wanted this campaign to help HP build awareness for their leadership role in transforming the printing infrastructure from simply a cost center to enabling strategic business workflow," said Pamela Radford, Vice President and Account Director at Doremus San Francisco. "With its deep network expertise, HP is ideally positioned to deliver secure workflow solutions that take advantage of the latest hardware and software applications to help reduce costs and improve productivity."

    "HP's goal with this campaign is to inform and stay connected with customers who need efficient, secure and eco-friendly solutions for their document workflow and printing needs. 'Print Forward' starts the conversation," said Tariq Hasan, Vice President of Worldwide Marketing in the Imaging and Printing Group at HP.

    The campaign will run through November.

    Creative Credits:
    Creative Director: Michael Litchfield
    Copywriter: Don Smith
    Art Director: Sukh Brar /Olivia Warnecke

    Doremus is Omnicom's business communications specialist.

    Doremus San Francisco is part of the Doremus global network of specialist business communications agencies. With offices in New York, San Francisco, London, Frankfurt and Hong Kong, it specializes in business communications, helping companies align their communications with their business objectives. It does this by leveraging a unique understanding of the complexity of their industries and audiences, and translating that into compelling business-building solutions. Doremus is part of the Omnicom Group Inc. (NYSE:OMC), a leading global advertising, marketing and corporate communications company.

    Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

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