Doremus/Financial Times Finds Global Executives Banking on Mobile

Top Quote More mobile shopping too -- double what it was a year ago. End Quote
  • (1888PressRelease) May 13, 2011 - In its annual "Decision Dynamics" online survey of over 500 senior level executives from around the globe, business communications specialist, Doremus, and the Financial Times, found that the use of mobile devices has dramatically increased during the past year, particularly when used for online banking and shopping.

    Younger Executives Take the Lead - Nearly 80% of those under age 45 visit websites (including search engines, online retailers and banking sites), and watch videos on their mobile devices. Those over 55 are more likely to use mobile phones exclusively for making calls or emails.

    Blackberry use increases with company size (suggesting many executives are using company-issued devices.) But, once again, age plays a factor. Those over 55 are less likely to use a Blackberry or iPod/MP3 player. (However, this group has the highest use of digital cable.)

    The Electronics They Own - Senior executives age 45 and under are more likely to have a video gaming system at home. (This could be due to having younger children in the household.)

    Men in the survey were more likely than women to own CD-burners, handheld video games, smart-phones, DVD recorders, home video game systems, and HDTVs.

    Hope Picker, Doremus Director of Research, observed that, "Smart-phones are a promising avenue for marketers wanting to reach this hard-to-reach group. Though most apps are downloaded for leisure use, there is an opportunity here for marketers. The right business content or the right app could resonate with this global audience."

    Daniel Rothman, Director of Research in the Americas for the Financial Times said, "This year's Decision Dynamics survey reflects how senior executives around the globe are increasingly using an array of devices to connect and access media. Now more than ever, marketers can use these multiple touch-points to reach this executive, jet-setting audience. At the FT, mobile devices are driving 15 percent of new digital subscriptions to, and we've found that mobile readers are particularly engaged."

    For more information about the current Decision Dynamics global survey, contact: Hope Picker (hpicker ( @ ) doremus dot com) dot

    About Decision Dynamics - Since 2003, Doremus and the Financial Times have partnered to learn what senior-level executives around the world, from a mix of industries and company sizes, think about their local and the global economy, to ascertain their media consumption preferences and to study their use of technology in their personal as well as their professional lives. The current survey was conducted in late 2010 with over 500 respondents.

    Doremus is a specialist in a world of generalists. With offices in New York, San Francisco, London, Frankfurt and Hong Kong, it specializes in business communications, helping companies align their communications with their business objectives. It does this by leveraging a unique understanding of the complexity of their industries and audiences, and translating that into compelling business-building solutions.

    Doremus is a part of the Omnicom Group Inc. Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

    Marianne Flatley
    Director of Public Relations
    mflatley ( @ ) doremus dot com

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