BrightTALK Hosts Content Marketing Summit

Top Quote Content marketing has been at the heart of many digital marketing strategies. What are the components of a successful content strategy in today's marketing landscape? End Quote
  • (1888PressRelease) March 16, 2012 - Join marketing experts as they discuss the shifting technologies shaping your content distribution strategy, content ROI metrics and new ways to engage the digital buyer.

    What: BrightTALK™ Content Marketing Summit
    When: Available on demand anytime
    Where: View the full summit schedule and watch any of the free webinars - http://www.brighttalk.com/r/sjB

    Topics and presenters include:

    "How to Use Content Marketing & Segmentation to Re-engage a Dormant Database"
    John Sweeney, DemandGen & Renee Himelhoch Chemel, Senior Marketing Manager, Global Programs, ECI Telecom

    "How Brands Can Become Publishers Through Conversational Marketing"
    Bob Barker, CMO, Occam

    "From Content to Customer"
    Joe Chernov, VP of Content Marketing, Eloqua

    "Secrets of the Content Marketing Superstars"
    Ryan Skinner, Account Director, Velocity Partners

    "Attaining Marketing Nirvana Through Content Management"
    Loren Johnson, Frost and Sullivan

    "7 Keys to Driving Online Event Sponsorship ROI"
    Morgan Cantrell, Sr. Manager, Marketing Programs, BrightTALK

    "Which Content will be Most Persuasive for Your Next Marketing Program?"
    Josh Gordon, President, Strategic Content Group

    "Good to Great Content Marketing"
    Joe Pulizzi, Content Marketing Evangelist, Junta42


    You can view the full Content Marketing Summit schedule here: http://www.brighttalk.com/r/sjB

    About BrightTALK Summits: This online event is part of an ongoing series of global summits for professionals. Over the past three years, thousands of thought leaders have actively shared their insights, their ideas and their most up-to-date knowledge with professionals all over the globe through the online event technologies that BrightTALK has created.

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