Audley Travel Cleans Data and Saves over 1,000 using Postcode Anywhere

Top Quote Tour operator chooses Postcode Anywhere to validate and clean customer database. End Quote
  • (1888PressRelease) July 19, 2012 - Audley Travel, a specialist in creating long-haul tailor-made holidays, has saved over 1,000 in postage costs in a mailing campaign by using data quality software from Postcode Anywhere.

    The tour operator, who was recently voted "best tour operator website" in the Travolution awards, uses Postcode Anywhere's data validation and cleansing service to capture and correct inaccuracies in their customer data.

    Matt Chhatriwala, technical development manager at Audley Travel said: "As a travel company with a world-wide reputation we have literally hundreds of requests for brochures from online visitors. We needed a postcode look-up service that would ensure that both prospective and existing clients receive literature on time and that it's delivered to the correct address.

    "Postcode Anywhere has also provided us with a data cleanse service using Cleanse+ which has really helped us to clean up our database. Data deteriorates so quickly but it is valuable marketing tool so keeping it clean is really important as it reflects on the integrity of the company.

    "It can be very frustrating and costly spending time and resources on a campaign only for it to be returned and marked as "undeliverable". There is then the additional cost of resending it which can add up to at least a 1,000 in wasted postage alone for each campaign which can amount to thousands over the course of the year.

    Scalable prices

    "From a technical perspective the software is really easy to implement. There are loads of different code samples included on Postcode Anywhere's developer section of the website, in fact, I would say it's a service developed for developers. The Pay-as-you-go pricing model is scalable and fits in really well with the seasonal fluctuations of the travel sector.

    "It is a fantastic website tool as it gives potential and existing clients a more user friendly experience by reducing keystrokes and ensuring that their lovely glossy travel brochures get to them on time. With potential clients it creates that all important first impression which establishes a positive precedent for an on-going relationship."

    Cleanse+ improves marketing response rates

    Guy Mucklow, managing director of Postcode Anywhere said: "Returned mail is a regular reminder that address records are never perfect. Yet the returns we see are only the tip of the iceberg: with consumer data degrading by 13% and business data by 37% on average every year, it's a problem that's not going to go away in a hurry."

    "Postcode Anywhere's software uses a very different approach to cleansing address data, which was described by Database Marketing as being a "game changer". By using algorithms that learn from the mistakes in address data, the software is able to keep up to date with common mistakes and changes compared to the more traditional address cleansing services which rely on static reference datasets.

    "Audley Travel is a great example of a business working smarter. Their improved data quality has resulted in a better, sustainable relationship with customers, set to add value of tens of thousands of pounds over the next few years."

    For more information about Cleanse+ or any of Postcode Anywhere's address validation and business efficiency services, visit the website at

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