Aternity(R) Named As Finalist In 2011 American Business Awards

Receives Recognition as a Stevie® Award Finalist for Publishing Industry's First End User Experience News and Blog Portal. End Quote

Boston, MA-NH (1888PressRelease) May 17, 2011 - Aternity Inc., the industry's technology leader in end user experience management solutions for Global 1000 enterprises, announced today that it was named a Finalist in the Creative Awards category for the 2011 American Business Awards. Specifically, Aternity is being recognized under the Computer Software subcategory for the development and publishing of a news and blog portal named, "EndUserExperience2Day."

"I would like to congratulate Aternity on receiving this prestigious recognition," said Bojan Simic, Research Analyst at TRAC Research. "Aternity has taken an innovative approach in helping organizations keep up-to-date about major events and trends that impact both IT operations and Line of Business stakeholders."

Some features of EndUserExperience2Day include:

• Daily Newsletter - Delivery of convenient daily alerts via an email newsletter of the hottest IT and business news
• Real-time Updates - EndUserExperience2Day finds, publishes, and promotes key articles and blog postings that are most relevant to the community on hot industry-related topics ranging from Desktop Virtualization to Cloud Computing and Green IT
• Featured Analyst Articles - Free and unlimited access to never before posted articles from featured industry analysts who provide commentary on industry news, new market trends and key findings from recently published research
• Categorized Content - Easy access to content related to specialized topics such as IT initiatives around Desktop Virtualization and Cloud Computing, healthcare industry news related to "Meaningful Use" or "EHR Adoption," or Call Center related content providing the latest information on optimizing "Average Handling Time" (AHT) and "First Call Response" (FCR)
• Real-time Twitter Feeds - Featured on the home page, the real-time Twitter feeds deliver a snapshot of the Tweets related to End User Experience and hot IT trends like Desktop Virtualization
• General IT Buzz and Hot Topics - A category that goes beyond just End User Experience related news and provides a snapshot of what's hot in IT from the latest news on iPhones to IT employment tips to best practices today's leading CIOs are following to capitalize on Cloud Computing

"We are honored to be named as a finalist by the American Business Awards," said Trevor Matz, President and CEO of Aternity. "It's a remarkable milestone to highlight the upcoming one-year anniversary of EndUserExperience2Day's launch. There are a number of enhancements we are
planning around the portal in the months to come that will make the site even more interactive, better serving and will further expand our community."

In 2010, Aternity's marketing organization partnered with technology innovators at Cambridge, MA-based HiveFire, to rapidly build and launch the "EndUserExperience2Day" news and blog portal. With HiveFire's content curation solution Curata, EndUserExperience2Day delivers industry content that is highly targeted, engaging, educational, and relevant.

"Content curation, the process of finding, organizing and sharing content to add value for an audience, has taken off as the leading tactic for the next-generation of content marketers. We're pleased that a forward-thinking organization like Aternity has been recognized for their curated site," said Pawan Deshpande, CEO of HiveFire. "Our relationship with Aternity has proven successful for both organizations, as Aternity sees the value in incorporating the Curata platform into its content marketing strategy."

The American Business Awards are the nation's premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations - public and private, for-profit and non-profit, large and small.

Finalists were chosen by business professionals nationwide during preliminary judging in April and May. Stevie Award winners will be selected from among the Finalists in each category next week by members of 10 specialized final judging committees. More than 150 executives will have participated in judging this year.

This year's Stevie Award winners will be announced during the annual gala on Monday, June 20 at the Marriott Marquis Hotel in New York City. More than six-hundred executives from across the U.S.A. are expected to attend. The event will benefit Camfed (camfed.org), which fights poverty and HIV/AIDS in Africa by educating girls and empowering women to become leaders of change. The ceremonies will be broadcast on radio nationwide by the Business TalkRadio Network.

About the Stevie Awards
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com.

About HiveFire
HiveFire provides easy-to-use marketing solutions for content curation and content marketing. HiveFire's product, Curata, allows marketers to quickly curate content on specific issues or topics in order to establish thought leadership own industry conversations and drive qualified web traffic. HiveFire was founded in 2007 and is headquartered in Cambridge, Mass. For more information, visit http://www.GetCurata.com.

About Aternity
Aternity redefines real end user experience management by delivering the industry's first Frontline Performance Intelligence (FPI) Platform, effectively transforming every desktop - physical or virtual - into a self-monitoring platform that is user experience aware. By arming organizations with user-centric, proactive IT management capabilities, the Aternity FPI Platform dramatically reduces business disruption and increases user productivity. With Aternity's 360 degree view of end user experience, advanced analytics for preemptive problem detection and cause analysis, and right-time decision support capabilities, Global 1000 enterprises finally have the empirical evidence on how application performance and usage impacts business results, providing them with a path for constant improvement.

Aternity was named a Top 10 Most Promising Start-up by Ernst & Young and Globes and a Top 50 Startup by InformationWeek. In addition, the company has received prestigious industry recognition from the American Business Awards, the International Business Awards, The Boston Business Journal, The Marker and NetworkWorld Magazine. To further evaluate how Aternity can bring winning performance to your frontline and to find out if you qualify for a free evaluation and proof of concept, visit www.aternity.com.

EndUserExperience2Day, sponsored by Aternity, is a freely available news and blog portal that can be accessed at www.enduserexperience.info. Follow Aternity on Twitter, become a fan on Facebook and see us on YouTube.

©2011 Aternity, Inc. All other trademarks or trade names are properties of their respective owners.
All rights reserved.

Aternity Media Contacts:
Donna Parent
(508) 475-0414, ext. 222
donna.parent ( @ ) aternity dot com

Lisa Dilg
(313) 399-0892
aternity ( @ ) perkettpr dot com

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