Aquatic Life, LLC Names Howard, Merrell & Partners as Agency of Record

Top Quote Strategic branding and advertising agency, Howard, Merrell & Partners announced that has been named the agency of record for Aquatic Life, LLC, a California-based provider of premium aquarium products. Under the agreement, the agency will be developing an integrated campaign that employs both traditional and non-traditional media relations to growth of the Aquatic Life brand. End Quote
  • Raleigh-Durham-Chapel Hill, NC (1888PressRelease) December 01, 2011 - The two companies previously worked together on a project basis, when Howard, Merrell & Partners designed Aquatic Life's award-winning Wherever You May Be Campaign, which took home a Silver ADDY from the American Advertising Federation (AAF) in the 2009 Triangle ADDY competition.

    "After receiving such an overwhelming response from our customers and other industry professionals about the Wherever You May Be Campaign, we are confident that Howard, Merrell & Partners will take the Aquatic Life brand to new levels through its strategic communications efforts," said Michael Elliott, co-founder of Aquatic Life.

    "Howard, Merrell & Partners is committed to helping our clients build brands based on a sustainable competitive advantage and strong emotional engagement with customers," said Jim Cobb, president and CEO at Howard, Merrell & Partners. "We are excited to extend our partnership with Aquatic Life and look forward to further developing and strengthening their visibility and recognition within their industry."

    Aquatic Life is a leading provider of premium aquarium products designed to bring the experience of freshwater and saltwater marine life into the aquarium and meet the demanding needs of serious aquatic hobbyists. This year, Aquatic Life won the Pet Product News International 2011 Retailer's Top Pick Award for its R7S HID/T5HO Light Fixture, which received first place in the Aquatic Products category.

    About Aquatic Life, LLC
    Founded in 2008 by co-owners Michael Elliott and David Troop, Aquatic Life products are produced by Aquatic Life, LLC, a company that creates, markets and manufactures premium branded aquarium equipment. Aquatic Life's products and information are designed to bring the experience of freshwater and saltwater marine life directly to its customers. Aquatic Life products are available through distributors across North America. For more information, please visit the website at or call (818) 768-6943.

    About Howard, Merrell & Partners
    Founded 65 years ago in Raleigh, N.C., Howard, Merrell & Partners is a pioneer in understanding and applying the power of human emotion to develop engaging business and communications strategies. Agency services include branding, creative development and production, consumer insight research, event planning and management, interactive, Hispanic marketing, media asset management, public relations, and social media.

    Recent clients include Bank Independent, BASF Plant Science, Butterball, Canvas on Demand, Central Aquatics, CHD Meridian Healthcare, Cisco, Colonial Bank, Component Hardware Group, Doctors Vision Center, El Pueblo, Inc., Gear to Grow, Georgia-Pacific Professional (Dixie® and enMotion®), Hewlett-Packard, Interton, Invacare, INVISTA's CORDURA® brand, National Humanities Center, NC Beautiful, O2 Fitness, Oliver Twist Restaurant, ReSound, Safe Quality Food Institute, Southwest Windpower, THOR•LO, UltraPet and Zilla.

    Howard, Merrell & Partners has received the Telly Awards, the Addys, Graphis, The London International Advertising Awards, The Communicator Awards, Sir Walter Raleigh Awards, Hermes Creative Awards, The InSpire Awards and the North American Precis Syndicate. Visit us at:

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