ActorCast Plays a Supporting Role In Environmental Sustainability

Top Quote Eco-Conscious Casting Hub Changes the Nature of the Entertainment Industry. End Quote
  • (1888PressRelease) April 20, 2011 - Leading online casting hub, ActorCast, is helping save the environment, one audition at a time. Created for talent and talent representatives, the digital casting platform allows actors to submit headshots, resumes, audition tapes and reels electronically, placing a significant dent in the amount of materials traditionally wasted on the casting process. Now, actors can connect with top casting directors, casting offices, producers, directors and studio executives directly while saving time, money, and most importantly, the environment.

    A recent statistic from Ross Reports claims that agencies in New York City alone circulate 4.8 tons, and roughly 5,700 acres of photo paper per year in the form of headshots. The majority of these submissions are overlooked or thrown out; the remaining submissions are filed and are rarely reviewed by casting directors. Plastics from audition tapes and reels are also a major contributor to waste. ActorCast tackles these issues on all fronts.

    Directly linked to Cast It's network of casting directors, ActorCast connects its members to an elite group of decision makers in Tinseltown. Casting directors, studio casting offices and producers are able to run targeted searches through the ActorCast database, where headshots, resumes, and tapes are digitally archived.

    "ActorCast allows casting directors and studio casting offices to gain immediate results when looking for a specific 'type' to play a role," says Chris Gantos, co-founder of ActorCast and Cast It Systems. "They are able to enter targeted criteria for talent and receive immediate results, removing the need for countless mailers, DVDs, headshots, and resumes, which are usually thrown out."

    ActorCast is not only streamlining an entire industry, they are also streamlining the environment by reducing the need for paper, ink, and plastic at every step of the casting process. This system for casting significantly reduces the carbon footprint of casting offices, production companies, and studios alike. Additionally, providing actors and actresses the ability to submit auditions for major studio roles online eliminates the need to travel to various casting calls - another serious perk for the planet.

    "At ActorCast we are concerned with the future," says Gantos, "not just the future of the casting industry and aspiring actors, but also the future of our environment. Choosing a digital platform benefits everyone."

    Talent and talent representatives can join ActorCast free at and begin uploading audition materials immediately. ActorCast is cleaning up the casting industry with their digital platform that dramatically reduces waste every step of the way.

    For media inquiries and/or to arrange an interview, please contact Tyler Barnett at 323.937.1951 or tyler ( @ ) tylerbarnettpr dot com.

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