2025: The Year Products Learned to Speak
Narravero 2025: Data Meets Story
The Digital Product Passport (DPP) evolved from compliance to competitive edge—proven by 301M data operations, 66 new customers (BONPRIX, etc.), and the industry’s first DPP Award for scalability. From Bangkok to China, we turned requirements into relationships, making the DPP the global standard for trust, transparency, and trade. 2026? We’re making it unstoppab.
- (1888PressRelease) December 23, 2025 - Business runs on numbers because it must. Brands thrive on stories because they should. In 2025, Narravero proved these forces aren’t opposites-they’re allies. The Digital Product Passport (DPP) broke free from compliance checklists and arrived where executives actually need it: as the backbone that delivers transparency, accelerates processes, and transforms product communication into something powerful, human, and unforgettable.
If 2025 had a headline for Narravero, it would be this: From proof to purpose-from data to dialogue.
1 Award, 1 Clear Signal
The industry’s first DPP Award-because maturity isn’t a milestone, it’s a movement. Awards make for good press releases. But the real story? When they stop being trophies and start being market shifts. At the Circular Tech Forum, Narravero took home the DPP Award in “Maturity in Action”-not for talking about the Digital Product Passport, but for proving it works at scale. No more “what ifs.” Just “here’s how.”
301 Million Reasons to Trust the System
When the DPP doesn’t need explaining-because it’s just how things run. 301 million platform data operations. That’s not a stat for a keynote; it’s the hum of a machine doing its job. The DPP isn’t a pilot project anymore. It’s infrastructure. Silent. Reliable. Moving data where it needs to go-without friction, without fanfare.
66 New Customers, 1 Shared Truth
Diverse brands, one realization: The DPP isn’t about data-it’s about trust. From BONPRIX (OTTO Group) to ROFA, Straub Marbert Beauty Group, Blaser Group, and Mediaprint, 66 new partners joined the Narravero family in 2025. Industries couldn’t be more different-yet the pattern was the same: The DPP stops being a checkbox when it starts making life easier. When it turns confusion into clarity. When it helps a customer decide: “This isn’t just a product. This is a promise.”
That’s the metric we’re most proud of: The DPP isn’t niche anymore. It’s everyday.
20 New Faces, 1 Stronger Vision
Growth isn’t just headcount. It’s horsepower. Meet the team that’s turning ambition into action: Anna, Artem, Ben, Chris, Dagmar, Emil, Felix, Hendrik, Katja, Kivanc, Luisa, Lukas, Nicole, Nina, Oliver, Onur, Philipp, Sofiia, Susi, Tjark!
Two standout strategists leading the charge:
• Hendrik Bauer: Product data as a competitive discipline. The DPP isn’t paperwork-it’s strategy. Hendrik ensures data quality, integration, and prioritization don’t just exist, but scale without breaking.
• Dagmar Zoder: From concept to commercial impact. A DPP’s potential means nothing if it stays on paper. Dagmar bridges the gap-turning compliance into customer value, and plans into profit.
Because the DPP doesn’t succeed in spreadsheets. It succeeds in the hands of people who make it work.
55 Events, 1 Global Message
The DPP isn’t just European-it’s the new language of trade. From Techsauce in Bangkok to Cosmoprof in Bologna, from Hamburg’s TextilWirtschaft Sustainability Summit to behind-the-scenes talks in China, one question echoed: How do we turn the DPP from a requirement into a revolution?
The answer? Alignment.
• Less friction. More automation.
• Less guesswork. More reliability.
• Less “us vs. them.” More “how we build this together.”
When our CEO, Thomas Rödding, joined China’s DPP standardization discussions, it wasn’t just diplomacy. It was proof that borders can’t contain good ideas. The DPP is becoming the global OS for product truth-interoperable, indispensable, and here to stay.
2025 in One Line
The DPP stopped being a receipt. It became a relationship. A place where brands, customers, and partners meet on common ground-where products don’t just comply, but connect. Where every scan, every dataset, every shared story turns transactions into trust.
That’s the promise we kept in 2025. Next year? We’ll make it louder.
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