Field Marketing Firm, PerDM encourage businesses to implement marketing practices that aim to stimulate or influence customers buying behaviour
(1888PressRelease) July 30, 2012 - PerDM report customer engagement through face-to-face interactions and presentations can boost sales by 39%. The outsourced field marketing firm surveyed 35 independent direct marketing firms throughout the UK of whom on average increased acquisitions for clients by more than 1/3 when direct marketing methods were employed and compared to the previous year's sales. 'Consumer engagement in marketing can definitely increase productivity if implemented effectively. We certainly encourage businesses to use forms of direct marketing and face to face engagement as a supplement their traditional marketing methods' says Director of PerDM, Ian Attwood.
In August 2006, management consultants McKinsey & Co published a report which said that by 2010 traditional TV advertising will only be one-third as effective as it was in 1990. PerDM agree traditional marketing and advertising methods are becoming less effective than they once were. The adoption of new media marketing contributes to this along with customers requiring more detailed product information prior to making a purchase decision. 'We have found that interacting in person allows the customer to make an educated buying decision as they have had the opportunity to either see the product in person and/or ask questions about the product before making a purchase' adds Ian Attwood of PerDM.
PerDM outline engaging with customers can positively contribute to a brands reputation. Consumer engagement allows customers to voice their concerns, enabling the brand to react and if required change business practices. It can also allow a brand to hear first hand what their customer's like about them and why, which is important information for company management to consider when conducting range reviews and making potential de-listing decisions.
Using customer engagement in marketing allows a business to create a strategy that highlights the strengths of a brand and matches the needs of consumers. PerDM are advocates of direct marketing which allow them to evaluate the target audience's requirements and increase acquisitions by tailoring their marketing to a particular niche market where appropriate. This direct method allows a level of control which in traditional forms of marketing is not prevalent. PerDM encourage businesses to drive customer engagement in their marketing to ensure a higher sales conversion ratio.
PerDM was established in August 2005 in response to the UK markets need for a field sales organisation capable of delivering high quality results with consistency and reliability.
The company was formed by a group of former UK financial services executives and senior executives from the leading North American field sales agency and since 2005 we have continually recruited leading figures from the B2C and B2B business arena.
PerDM have expanded rapidly with offices across the Republic of Ireland, South Africa, Brazil and North America - a true Global field sales and marketing company.