Coupon Mint Magazine will donate a canned good item to Second Harvest Food Bank of Middle Tennessee for every social media check in by customers across the Coupon Mint advertiser network through July 1, 2012.
(1888PressRelease) February 08, 2012 - Beginning February 1, 2012 any customer that does a social media "check in" while patronizing a current Coupon Mint Magazine advertiser using Foursquare, Twitter, or Facebook will prompt a donation to Second Harvest Food Bank from Coupon Mint and supporting sponsors.
Sherman Mohr, CMO of Coupon Mint Magazine stated, "Cause-related campaigns are new to Coupon Mint Magazine. We are thrilled to launch a philanthropic partnership with Second Harvest Food Bank of Middle TN. Coupon Mint Magazine features over 400 local advertisers across its distribution footprint. Mailing nearly 400,000 magazines four times a year for over a dozen years in Middle Tennessee has served to build a significant brand for Coupon Mint in Middle Tennessee and Southern Kentucky. "
"We are very excited to be the recipient organization of Coupon Mint Magazine's Check In for a Cause campaign," said Jaynee Day, President & CEO of Second Harvest Food Bank of Middle Tennessee. "We are hopeful that the promotion will raise awareness of the growing hunger issues in Tennessee and encourage Coupon Mint consumers to get engaged in our cause by using social media."
Sherman Mohr of Coupon Mint goes onto explain, the Check In for a Cause campaign weaves print, social technology, word of mouth, mobile, and web all into one exciting effort to raise awareness of Second Harvest programming and need while still serving the cause of our business, that business being the driving of customers into advertisers doors and increasing sales. The Check In for a Cause campaign will also feature numerous sweepstakes that participants are automatically entered into as a result of their check ins."
About Second Harvest:
Organized in 1978, Second Harvest Food Bank of Middle Tennessee is a private, not-for-profit, tax-exempt organization. Second Harvest Food Bank of Middle Tennessee's mission is to feed hungry people and work to solve hunger issues in the community. Second Harvest Food Bank of Middle Tennessee is one of the largest and most comprehensive of over 200 food banks and food distribution centers nationwide and also a member of Feeding America - The Nation's Food Bank Network. Our partner agencies include food pantries, soup kitchens, shelters, childcare facilities, senior centers, group homes, and youth enrichment programs. For more information on Second Harvest Food Bank of Middle Tennessee and its programs, please visit www.secondharvestmidtn.org.
About Coupon Mint
CouponMint Magazine was first published in 1984 to help students at Western Kentucky University save money with free coupons they could use with campus-area merchants. CouponMint expanded to reach the community of Bowling Green and soon added the Nashville metropolitan market. Our company leadership, sales, graphic design and administrative personnel work together to constantly improve CouponMint for our customers and Merchant Partners. CouponMint now serves advertisers, consumers, and the community with over 350,000 publications delivered quarterly as well as major initiatives in digital and mobile couponing.