Zydus Wellness Targets Mass Market With Launch Of Nutralite Yummy Spread, The Value Based, Healthy Alternative

Top Quote The company expands its Nutralite portfolio by introducing value priced variant. Nutralite Yummy Spread will be available in an SKU of 100 gm across the cities of North India. End Quote
  • (1888PressRelease) October 25, 2013 - New Delhi - Zydus Wellness, the company that introduced healthy eating to India by launching the hugely successful products, SugarFree and Nutralite, has now added a new value based variant called Nutralite Yummy Spread to its table-spread portfolio in the country.

    Nutralite is a table spread that offers a healthy alternative to butter with no cholesterol and no hydrogenated fats. Nutralite also contains PUFA (poly unsaturated fatty acids) and MUFA (mono unsaturated fatty acids) which are known cholesterol fighters.

    With Nutralite Yummy Spread, everyone can now enjoy the goodness of Nutralite because of its affordable price. Nutralite Yummy Spread is cholesterol-free and contains no trans-fats; it is also rich in Vitamin A, D & E as well MUFA and PUFA. Nutralite Yummy Spread doesn't contain hydrogenated fats and is low in saturated fat content as compared to Butter. Nutralite Yummy Spread tastes better than any table spread; all of these advantages make its profile much healthier.

    It is offered in an SKU of 100 gm, priced at Rs 14.50. Nutralite Yummy Spread would be available to consumers at multiple points of sales, from the local 'kirana' shops to supermarkets, in the North Indian region, including Delhi, Punjab, Haryana, Jammu & Kashmir and Uttarakhand.

    Commenting on the launch of Nutralite Yummy Spread, Elkana Ezekiel, Managing Director, Zydus Wellness Limited; said "Since its launch, Nutralite has been very successful in the market. The demand for the product has been continuously rising over the years as Indians become aware of the benefits of healthy eating. With Yummy Spread's competitive pricing, we plan to cater to the mass market comprising of people who are not only health-conscious but also price-sensitive."

    Adding on the launch of Nutralite Yummy Spread renowned Chef Sanjeev Kapoor said, "Nutralite Yummy Spread spread provides the same health benefits as Nutralite, backed by the famed Nutralite promise of quality. It offers great value to consumers and can be used in regular cooking. Nutralite Yummy Spread comes highly recommended and consumers should try it."

    About Nutralite
    Nutralite was launched to provide the Indian consumer with a healthier alternative to butter. It has retained its leadership position in the table spread category. Nutralite Table spreads are specifically designed for Indian consumers who seek healthier alternative to normal butter. Nutralite has been developed keeping in mind the fast food culture and the tectonic change that come with a baggage of health risks. Nutralite is available across a range of SKUs such as 100 gm carton, 500 gm carton, 200 gm tub and 500 gm tub.

    About Zydus Wellness Ltd.:
    Zydus Wellness Ltd. is Zydus Group Company, a prominent Ahmedabad-based healthcare group. Zydus Wellness specialises in consumer wellness products and has manufacturing facilities in the state of Gujarat and Sikkim.

    Zydus is driven by innovation and has a vision of creating new products based on the goodness of nature that nourish, nurture and energise. Its product portfolio includes brands such as SugarFree, Nutralite, EverYuth and ActiLife.

    More information about Zydus Wellness is available at www.zyduswellness.in.

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