Yishi Introduced Oatmeal With Asian-inspired Flavors Never Before Seen In The Cereal Aisle To Expo East 2021

Top Quote Experience a New Morning Ritual with NEXTY Award Winner Trailblazing Oatmeal Brand. End Quote
  • Philadelphia, PA-NJ (1888PressRelease) September 23, 2021 - Yishi, the functional, organic, Asian-inspired oatmeal brand known for bringing together a delicious satisfying breakfast with clean ingredients, will be showcasing its full line of products at the 2021 Natural Products Expo East. Yishi, a NEXTY Award Winner in the Best New Pantry Food category, invites all attendees to stop by booth #4088 to add a ceremonious moment to the day.

    The name Yishi is based on the Chinese word for ritual. Yishi believes self-care through food is more than just routine, but a ceremonious event. Yishi oatmeal turns any meal or snack into a moment of pure, unsullied reflectional sustenance. Using superfood ingredients that provide healthy, purposeful benefits, this is oatmeal that helps you glow, focus, energize, and relax from the inside out. Each flavor represents one of these purposeful functions: Toasted Black Sesame for energy, Taro Bubble Tea for focus, Matcha Latte for vitality, Red Bean Berry for radiance, and Sweet Osmanthus for calm. All Yishi products are gluten-free, dairy-free, plant-based, and have zero added sugar.

    Yishi was started by Lin Jiang, a 27-year-old woman, and first-generation immigrant inspired by her mom's black sesame cereal. After moving to the United States on her own at 19, Jiang craved the cereal but had trouble finding options that were low in sugar and calories. She started making her own at home as a healthy alternative, and Yishi was born. Yishi fills the gap between plain oats and sugary, tasty cereals. They are organic, innovative, tasty, and great for your body and soul.

    “I wanted to create a product inspired by my Chinese heritage that had bold delicious flavors and used meaningful ingredients, and I can’t wait to bring our tasty line of oatmeal to Expo East, said Lin Jiang, Yishi’s Founder & CEO. “This oatmeal allows you to celebrate each day as a new beginning. I believe it’s important to incorporate your day with functional foods that will provide your body with the compassion it deserves.”

    Yishi is available for purchase in nearly 500 doors including retailers like Wegman’s Meijer, Whole Foods, Central Market, Bristol Farms and Gelson's.

    Natural Products Expo East will take place September 23-25 at Pennsylvania Convention Center located at 1101 Arch St, Philadelphia, PA 19107. Yishi invites attendees to stop by booth #4088 to sample its entire product line. For more information on Yishi, please visit https://yishifoods.com/.

    About Yishi
    Based in Chicago, Illinois, Yishi was launched by Lin Jiang who was inspired by her Chinese heritage and love of Asian cuisine to find a healthy and convenient breakfast solution that also satisfied her cravings. In development since 2019, Yishi’s Asian-inspired oatmeal utilizes only the finest ingredients, turning any meal or snack into a moment of pure, unsullied reflectional sustenance. Packed with functional and purposeful ingredients, Yishi oatmeal is high in protein and fiber, have zero added sugars and are great for both your soul and body. For more information on Yishi, please visit the Yishi website at https://yishifoods.com/ and follow on Instagram at yishifoods.

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