Yellowfin Launches DashXML to Make Building Custom Analytical Apps Easy

Top Quote Global Business Intelligence (BI) and analytics software vendor, Yellowfin, has launched DashXML - a browser-based Java application that makes it fast and easy to create customized analytical functionality and applications. End Quote
  • (1888PressRelease) October 06, 2015 - Melbourne, Victoria - DashXML is a flexible framework that communicates with Yellowfin via a Web Services API to expose the functionality of Yellowfin's BI platform - such as reports, filters and security capabilities - while simultaneously providing complete freedom regarding application design, layout and user interaction.

    To find out how to get started with DashXML today, visit the Yellowfin Wiki:

    DashXML: Customized analytical functionality without IT programming

    The DashXML framework provides a method for creating uniquely tailored dashboards that combine Yellowfin content and custom items without the need for programming.

    -Watch the DashXML overview video here:
    -Interact with examples of analytical applications built using DashXML, via Yellowfin's DashXML feature page:

    Yellowfin CEO, Glen Rabie, said that DashXML would enable Yellowfin customers and software partners to create a unique analytical user experience.

    "Creating highly customized analytical functionality and applications has always been difficult," said Rabie. "Application managers and developers had two choices. Firstly, they could simply use an out-of-the-box BI tool, which limited their control over product design and user interaction. Alternatively, they used Open Source charting libraries to create a tailored charting experience, but lost the analytical functionality and security of an analytics platform, such as Yellowfin."

    The first option meant compromising on the uniqueness of the user experience, while the second required significant development work, resulting in lost time and money.

    "DashXML addresses both challenges," said Rabie. "DashXML empowers organizations to leverage the power of Yellowfin's BI platform, which removes the need to build sophisticated BI functionality from the ground up, while simultaneously offering unlimited flexibility and control when it comes to design, layout and interactivity."

    Developers simply create the content and security permissions in Yellowfin, then configure and style the analytical functionality using DashXML.

    DashXML genesis: A customer case study with LocalEdge

    Yellowfin developed DashXML in response to the unique dashboard requirements of US-based client, LocalEdge, a multi-media organization and a Hearst Media Services Company. LocalEdge wanted to develop a "state of the art" Customer Dashboard to deliver proof-of-performance reporting to each of its customers across its 15 core marketing products and services.

    "The bottom line is, by partnering with Yellowfin, we achieved the goals of a highly-customized, feature-rich dashboard reporting solution our customers love, while ensuring minimum IT staffing requirements for ongoing dashboard enhancements and support," said LocalEdge Vice President of Information Technology, Scott Strozyk. "LocalEdge and its customers are extremely satisfied with the solution. If we had to do it all over, we wouldn't hesitate to work with Yellowfin again."

    DashXML is now Generally Available

    Existing Yellowfin customers can download DashXML from the Yellowfin Support Center, at no cost, from today.

    Custom dashboards created using DashXML are configured in a single XML file that describes each element on each dashboard tab as a widget. Each dashboard is a single page with an arrangement of widgets, which can include reports, text and filter widgets. All layout and styling can be achieved via customized CSS. Each dashboard is referenced directly by a unique URL and is accessible via Web-browser.

    DashXML can be deployed alongside Yellowfin, or on a separate server.

    About Yellowfin:
    Yellowfin is a global Business Intelligence (BI) and analytics software vendor passionate about making BI easy. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a highly intuitive 100 percent Web-based reporting and analytics solution. Yellowfin is a leader in mobile, collaborative and embedded BI as well as Location Intelligence and data visualization.

    Over 10,000 organizations, and more than one million end-users across 70 different countries, use Yellowfin every day. For more information, visit

    For regular news and updates, follow Yellowfin on Twitter ( ( @ ) YellowfinBI), LinkedIn (Yellowfin Business Intelligence), YouTube (Yellowfin Team) or email pr ( @ ) yellowfin dot bi to subscribe to Yellowfin's free e-newsletter dot

    For further media information, interviews, images or product demonstration, please contact:
    Lachlan James, Yellowfin Global Communications Manager on +61 (0)3 8617 4954, +61 (0)431 835 658 or lachlan.james ( @ ) yellowfin dot bi

    Lachlan James
    Level 46, 360 Elizabeth Street
    Melbourne, 3000, Victoria
    +61 (0)3 8617 4954
    lachlan.james ( @ ) yellowfin dot bi

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