World of Beer Brewing Second Location in Virginia

Top Quote Popular Craft Beer Tavern Expands East Coast Presence to Reston, VA. End Quote
  • Washington, DC-MD-VA-WV (1888PressRelease) May 13, 2014 - World of Beer (WOB), a rapidly-expanding network of beer-centric taverns known for its over 500 craft brews from around the world, craft spirits and tavern fare, will open a new location Monday, June 2nd in Reston, VA. The new tavern - located in the Reston Town Center - will be the company's second location in Virginia and its 56th location nationwide.

    WOB Reston will boast 50 rotating taps and a massive selection of bottled beers from around the world. A 340 sq ft patio complements the 4500 sq ft tavern, which will serve food and host live music performances each weekend. This location is proud to partner with many local breweries, including Port City Brewing, Devil's Backbone, Starr Hill and Bold Rock. The tavern will open its doors for a special Pre-Grand Opening Party for Facebook and Twitter fans and followers during the third week of May 2014. For more information and the announcement of the event date, visit their Facebook page at www.facebook.com/wobreston.

    "My family and I packed up our bags and moved to Virginia from Miami, FL to open World of Beer because we are passionate about the craft beer culture and are proud to now bring it to Reston," said Evan Matz, Owner of WOB Reston. "We guarantee that it will be a great experience for this community, and we look forward to supporting the local craft beer and music scene in Reston."

    Like WOB Arlington, the new WOB Reston will be open for lunch, making it a great place for off-site meetings as CEOs and managers can reserve space equipped with IP-based video and wall monitor systems. Lunch options include Gluten-Free Baked Crab Cakes and many salad selections. These lighter options are accompanied by hearty favorites like WOB's Signature German Pretzel, Guinness "brat" sliders, Chipotle Cheddar Bacon Burgers and flatbreads. The Tavern Fare complements the quality of craft beer and starts with classic comfort foods, combining them with traditional tavern offerings and a contemporary spin. Also available is a fusion tower with which the trained staff can infuse beer with a variety of flavors that guests can choose from, including cinnamon, pineapple, berries, apple, coconut and more.

    "We are so pleased to open our second location in Virginia," said World of Beer CEO Paul Avery. "We look forward to providing a complete craft beer experience at WOB Reston by combining the Tavern Fare with our craft beer knowledge, local brews and global offerings."

    The 'WOB Culture' is unlike any other. The specially trained staff has completed an extensive, two-week beer school, and are on-hand to guide customers through the World of Beer experience centered around a global menu of beverages, live music and televised sports.

    WOB steadily rewards its customers by offering a Loyalty Club Program that enables them to earn points by trying different beers. Customers earn one point for every different beer purchased at WOB, gaining them access, appreciation and rewards that only WOB can offer. The program is available to all customers, and is easily accessible through the Industry Leading WOB app (available for iPhone and Android smartphones). It's WOB culture in the palm of your hand.

    WOB Reston will honor Military & Government every Monday starting at 12pm with 25% off all drafts, and Service Industry Night every Monday starting at 7pm. Loyalty Night every Tuesday offers Loyalty Club members 25% off all bottles with their loyalty card. Thursday is Ladies Night with 25% off wine and drafts starting at 7pm. Happy Hour is hosted Monday-Friday from 3pm-7pm. In addition, WOB Reston will host weekly and monthly brewery nights and spotlights, mini tap takeovers and holiday-themed events celebrating St. Patrick's Day, Cinco de Mayo, WOBtoberfest and more. These beer-centric events at WOB Reston will typically be held on Wednesdays, and will celebrate the flavors of each season.

    WOB was founded in Tampa, FL in 2007. They are now launching their 56th location in Reston, VA. Taverns are currently open in 17 states (FL, AL, VA, TX, WI, OH, IL, NC, GA, AZ, CO, NJ, NY, MD, MI, SC and WA). Locations to soon follow are Albany, NY and Metairie, LA.

    World of Beer Franchising: World of Beer is an uncommon establishment where the experience is as essential as the product. It is important that a broad spectrum of patrons, from the beer aficionado to the casual beer fan, can enjoy the best beers, cocktails and tavern fare on the planet while increas¬¬¬¬e their craft beer knowledge in a comfortable and upbeat setting. Visit www.wobusa.com for more information.

    Hype Group: Hype Group is a full-service marketing, advertising and public relations agency based in St. Petersburg, FL. Visit www.hypegroup.net for more information.

    Editors: For details, or to schedule an interview contact Brooke Boyd at brooke ( @ ) hypegroup dot net or 727.623.9085.

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