Witford Laguna and Blake House Team Up in an Alliance

Top Quote Look Whos In Bed Together and Now Under One Roof. Witford and Blake House celebrate the new showroom with a champagne reception at Laguna Design Center 2011 Fall Market. End Quote
  • Orange County, CA (1888PressRelease) September 25, 2011 - WITFORD Laguna and Blake House are teamed in an alliance to better serve the southern California Design Community. The two showrooms will keep their individual identities but work closely together to better serve the designer and their client.

    WITFORD Laguna's new showroom has moved to Suite 165 (formally part of Blake House) and the updated Blake House showroom is in Suite 171. With the move, WITFORD Laguna has expanded to 4,500 sq.ft.

    "I see our strength in the number of lines both showrooms represent. I often say the alliance resembles the Opus One creation, whereby WITFORD is Robert Mondavi and Blake House is Rothschild. A collaboration of two industry leaders coming together to make a stronger venture for the designers." said Chas Tiernan of WITFORD. "I look forward to working with the entire Blake House team as well as growing our business together."

    The official WITFORD Laguna showroom unveiling took place last night at Laguna Design Center's Fall Market 2011. After a day of keynote presentations and showroom events, WITFORD and Blake House (Suites 165 and 171) hosted the Fall Market champagne cocktail reception to toast their new alliance. A special thanks to media sponsor California Homes.

    "Great opportunities are on the horizon with the alliance of the two showrooms as we share resources for the design community and have fun doing it!" said Larry Bradford of WITFORD.
    Steven Anderson, Blake House President says "I very much look forward to the camaraderie and opportunity for more success with WITFORD and Blake House under one roof. I see a lot of cross promotion and an open door for designers to flow from both showrooms".

    About WITFORD Laguna
    WITFORD is known to the Interior Design Community for their Affordable Luxury lines of furniture and lighting. In 2004, WITFORD opened their first showroom in San Francisco and followed in 2006 with WITFORD Laguna in the Laguna Design Center. With their move and new alliance, WITFORD Laguna now has 4,500 sq ft of showroom to elegantly display their collection of fine furniture and lighting. In an effort to better serve the needs of California's Interior Design Community, WITFORD LA will open in the Pacific Design Center early 2012.

    About Blake House
    Blake House is Southern California's premier interior design showroom featuring 65 distinctive lines selected for quality craftsmanship and enduring elegance. For over 17 years, Blake House has offered contract residential interior designers the finest in furniture, textiles, lighting and accessories in their elegant Laguna Design Center showroom.

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