Winnipeg's Baby Sherpa Goes Hollywood

Top Quote Teams up with Warner Bros. Pictures to Promote Family Life. Baby Sherpa diaper backpacks and Safe2Go safety harnesses have teamed up to promote Warner's new movie Life As We Know It starring Katherine Heigl and Josh Duhamel. End Quote
  • (1888PressRelease) September 30, 2010 - Katherine Heigl and Josh Duhamel may not portray the most likely parents in their new romantic comedy Life As We Know It, but according to Winnipeg's Baby Sherpa, the movie is a perfect fit to highlight what they call the 'extreme sport' of parenting.

    The film is set for release on October 8, and fans of the locally grown diaper backpack company have the chance to win a private screening for themselves and 50 of their closest friends at their local move theater. Other prizes include movie posters, Baby Sherpa Backpacks and Safe2Go Safety Harnesses.

    In Life as We Know It, Holly Berenson (Katherine Heigl) is an up-and-coming restaurateur and Eric Messer (Josh Duhamel) is a promising network sports director. After a disastrous first date, the only thing they have in common is their dislike for each other and their love for their goddaughter, Sophie. But when they suddenly become all Sophie has in the world, Holly and Messer are forced to put their differences aside. Juggling career ambitions and competing social calendars, they'll have to find some common ground while living under one roof.

    "At Baby Sherpa, we're committed to helping make the lives of parents just a little easier and more enjoyable," said Sherpa CEO, Heather Campbell-Dewar. "That's why we're thrilled to work with Warner Bros. on a movie that speaks to the challenges that every parent can identify with."

    To enter for your chance to win the Life As We Know It Sweepstakes please go to and follow the directions on the home page.

    Baby Sherpa® is a leading edge designer of gear-carrying solutions designed to simplify and help organize active families. Baby Sherpa®, Alpha Sherpa™ and Short Haul Sherpa™ are high quality, versatile backpacks that simply out-pack the competition. Technically and ergonomically designed, they are non-toxic, PVC and lead free. Safety tested and consumer compliant, they are a favorite with active parents the world over and have received various juvenile product awards for excellence and innovation. Founded in 2002, offices are in Winfield, Illinois and Stony Mountain, Canada. They also manufacture Safe2Go "Kiddie Karacter" safety harness backpacks.

    About Life As We Know It:
    Warner Bros. Pictures presents, in association with Village Roadshow Pictures, a Gold Circle Films/Josephson Entertainment production, Life as We Know It. The film was directed by Greg Berlanti from a screenplay by Ian Deitchman and Kristin Rusk Robinson, and was produced by Barry Josephson and Paul Brooks. Life As We Know It will be distributed by Warner Bros. Pictures, a Warner Bros. Entertainment Company, and will be released nationwide on October 8, 2010. The film has been rated PG-13 for sexual material, language and some drug content.

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