Weber Marketing Group Reports Rising Trend of Credit Unions Transforming Brands to Capitalize on Market Conditions

Top Quote Marketing agency currently strengthening brand identities of eight distinct credit unions. End Quote
  • Seattle-Bellevue-Everett, WA (1888PressRelease) August 09, 2011 - Weber Marketing Group, a Seattle-based transformational branding and marketing firm focused on the financial industry, announced today it is currently in the process of renaming and rebranding eight separate credit unions across the country, including Nevada Federal Credit Union, Postal Federal Community Credit Union, Armour Kankakee Credit Union and the soon to be merged Yakima Valley and Catholic Credit Unions. The remaining four credit unions undergoing the same process will soon be announced on the company's website

    Weber Marketing Group specializes in helping credit unions evaluate their name, brand and branch strategies, helping them to transform through a process that integrates a shift in staff culture, marketing and retail experiences.

    "We're seeing a seismic shift in the industry's attitude as it relates to name equity versus confusion of eligibility," said Randy Schultz, Weber Marketing Group's vice president of marketing. "Credit unions continue to push through the current economic challenges and are now becoming trusted financial advisors to more members than ever before. As a result of the industry's growth and increased presence in members' minds, they are now seeking to transform their brand and change their names to establish stronger identities to better compete with larger financial institutions."

    About Weber Marketing Group
    Based in Seattle, Washington, Weber Marketing Group is a strategic branding and marketing consulting agency focused on the financial industries. The agency specializes in helping clients solve complex marketing challenges with breakthrough brands, names, retail environments, promotional campaigns and multimedia design. Weber Marketing Group's experienced team of highly-skilled marketing professionals has created hundreds of brands and thousands of branch environments. The agency was founded in 1988 by Mark Weber-a nationally recognized marketing leader in the financial industry.

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