Waxing the City Develops Signature Soft Wax for Painless Hair Removal

Top Quote Cer-a-suave Developed Exclusively for Waxing the City Salons as Part of Company's Expansion Plans. End Quote
  • Denver, CO (1888PressRelease) August 03, 2011 - Waxing the City, a salon that focuses exclusively on the art of waxing, announced it has introduced its newly branded soft wax, Cer-a-suave for the most state-of-the-art wax in the beauty industry. Cer-a-suave is a soft, low temperature, strip wax that will be used on larger, less sensitive areas of the body such as legs and arms.

    "With the release of Cer-a-zul in 2010 and now the launch of Cer-a-suave in 2011, we once again have proven ourselves to be pioneers in waxing product innovation," said Robin Schoh, CEO of Waxing the City. "Based on our product testing and the comprehensive training guidelines that we give our CEROLOGIST™ technicians, we feel that this new hair removal product gives the best waxing experience in the industry. It's as painless as can be and provides beautiful results."

    Waxing the City's owner/estheticians Summer Hartshorn and Alexandria Jimenez worked with some of the best cosmetology chemists in the world to develop the wax. Finally, after a year of rigorous testing, the new Cer-a-suave soft wax has been perfected and will be available in the near future for consumers to use during Waxing the City appointments. Currently, Cer-a-zul and Cer-a-suave are only used in Waxing the City salons by our CEROLOGIST™ technicians. Cer-a-suave completes Waxing the City's full suite of hard and soft wax used at all five salon locations.

    "With the introduction of Cer-a-suave, we are confident consumers will recognize the quality of not only our technicians but of our waxing products as well," said Schoh. "We continue to promote franchising and have now opened our fifth salon. This marks a monumental year for our women-owned company and we are looking forward to more great things to come."
    About Waxing The City

    Waxing the City is an exclusive waxing studio devoted solely to the art of waxing. We cater to both women and men. Waxing the City has a unique pricing structure and a no tipping policy that makes routine and regular visits "affordable luxuries."

    All of our CEROLOGIST™ technicians ("cera" is latin for wax; the term "cerologist" was coined by Waxing in the City's management team) go through several months of training to meet our stringent employment qualifications and must maintain our high standards of excellence in care and execution. We take a scientific approach to the art of waxing, constantly staying abreast of the latest techniques in shaping, concealing and removing undesired hair growth.

    Owned by a group of savvy business women, Waxing the City has five locations, three in Denver, one in Boulder, Colo., and one in Dallas.

    We are obsessively passionate about waxing!

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