Vitabath's New Lime Citron Basil Gelee Hits Costco Shelves Nationwide

Top Quote Trusted Brand Offers Affordable Indulgence to Costco Customers Through Exclusive Body Wash Offering. End Quote
  • (1888PressRelease) June 07, 2011 - PHOENIX, AZ - Vitabath's new Lime Citron Basil gelée, a nourishing sulfate and paraben free body wash, is now on shelves at Costco stores nationwide. The new body wash, exclusive to Costco, gives consumers the opportunity to indulge in the renowned elements of the Vitabath brand - rich lather, fresh fragrance and quality ingredients - for a highly affordable cost.

    "We developed this new gelée specifically for Costco consumers - it's a moisturizing body wash with a superior lather and fresh scent that appeals to the whole family," says Vitabath CEO Richard Neill. "From the fragrance and formula to the packaging and display, every element was designed to offer the Costco audience an appealing, high-quality product at an incredible value."

    The Lime Citron Basil gelée features an enriched, luxurious formula that nourishes the skin with an antioxidant rich vitamin blend and added botanicals. The sophisticated scent features a blend of lime, sparkling citron, sweet basil and patchouli. The product also contains aromatherapy benefits from Lime Extract, as well as Aloe Vera to moisturize the skin and help promote healing. It retails in 38 oz bottles for $16.99.

    In addition to the Lime Citron Basil launch, Vitabath is also releasing the Fragrance Collection, 16 new body washes in four fragrance profiles, this summer. Each body wash in the collection features a nourishing blend of Vitamins A, B3, C, E and Pro-Vitamin B5, as well as an antioxidant superfruit blend. The product line will retail at Fred Meyer, Ricky's Beauty, Harmon Drugs, Bed Bath & Beyond, Ulta Cosmetics, AAFES and Stages stores in the U.S., and at Loblaw's and Rexall Pharma Plus in Canada, in addition to other locations. Each 12-oz bottle will retail for $9.99.

    For more information about Vitabath, please visit

    About Vitabath:
    For more than 50 years, consumers have trusted the Vitabath brand for unparalleled skin cleansing and conditioning. Vitabath's quality ingredients and rich fragrances indulge the senses and nourish the skin, resulting in a relaxing, yet invigorating, at-home spa experience. This year, the brand will be revitalized with the introduction of two moisturizing, natural body wash lines in a wide variety of fresh, playful fragrances. Vitabath is manufactured and distributed by Rich Brands, LLC, which was founded in 2007 and is headquartered in Phoenix, AZ.

    Please contact Rachel Colley at 646-430-5647 or rcolley ( @ ) js2comm dot com for any inquiries, image and interview requests.

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