Vishv Book Draws Attention Of Young Readers

Top Quote Catch 'em Young: Publishers' New Mantra. End Quote
  • (1888PressRelease) August 31, 2011 - The Publishing industry in India is growing at the rate of 30% per annum. However the competition within the industry is pretty tough with a number of publishing houses competing for the pie and the constant struggle to find and promote new talents. In this scenario niche publishing is gaining ground and one sector that's seeing tremendous growth is the children books section.

    Catch them young is the new mantra for publishing success and hundreds of new titles are published in this genre every year.

    Commenting on the volume of books for children published, Ms.Mudit Mohini, Director of Vishv Books, says, "We are very strong in this section and have books, both in the kids literature like fables, graphic novels etc to text books. This is one area where we have seen consistent growth and we have plans of huge resource allocation for this section."

    Ms. Mohini believes that kid's books are growing in popularity with each passing year.

    "Another good example is last year's Delhi Book fair where there were less numbers of publishers participated but the footfall was still high. This was because of the Children's books section which drew huge numbers of kids along with their parents and generated good sales," she adds.

    Vishv Books is an associate company of Delhi Press, publishers & owners of 33 magazines in 8 Indian languages besides English, having largest circulations in India. Vishv Books have books catering all segments as well as ages of our society with a special focus on the kids section. .

    Steady Increase in Children Books
    Whoever thought that children in India are reading less couldn't be more wrong as the numbers of titles published for kids have shown consistent growth.

    As many as 1500-2000 books are published for kids every year in India with Vishv books bringing out close to 100 publications every year.

    According to market experts publishing industry in India is readers' driven, i.e., reader's demands drive the publishing.

    In such case it is logical to believe that children are reading more, hence more books are coming out in this genre.

    So what are the children reading? Once again it's wide range of choice and publishers are also applying innovative methods to pull kids stuck to video games into buying books.

    According to Mr. Rakesh Nath, Owner of Delhi Press, children literature and text books are two biggest sub sections in this genre.

    "In children's books there is a big demand for wide range of storybooks, fables, Activity Books, Art and Craft books, Colouring Books, Model Construction Books, Board Books, Picture Books, Early Learning Books, Children's Classics and Fictional Novels. We also have a huge variety of charts," says Mr. Rakesh Nath.

    Apart from Story books and fables, text books are in huge demand. Mr. Nath says that modern teaching methods have moved beyond classroom and books prescribed according to syllabus only. Children today are reading a lot of supplementary books that enhance their knowledge beyond class room teachings.

    Elaborating on the text books section, Mr. Rakesh Nath says, "We have started our schoolbooks range, which covers main subjects like Hindi, English, Mathematics, Science, Social Sciences, Environmental Science, and Computers to side subjects like Value Education, Art and Craft etc. for students of KG to Class 8. We also have a wide range of books for pre-school and pre-primary classes.

    Kid's genre is recession proof!
    While a large part of global economy went into recession couple of years back, the publishing industry too suffered. Surprisingly, in India the kid's books genre was the least hit and in fact should grow at these troubled times.

    According to a survey by the National Book s Trust (NBT), demand for kid's books grew in this period. Experts believe that this is due to the fact that children don't have the fear psychosis in spending. There is absence of fear in the children's mind about money and if they like a product, even if it is a costly book they buy it if they can afford it.

    The meltdown lesson has also gone well with the Indian book publishing industry as newer titles are sought every day.

    As Ms. Mudit Mohini puts it, "We have tasted huge success in the kids' books section but we are not basking in the glory. We plan to promote this section more aggressively and also venture into the e-books category very soon."

    Indeed, children book publishing is no kid's play!

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