Vice-President- Corporate Communications and Brand Management, SREI Infrastructure Finance Ltd. enlightened the students with practical aspects of Branding @ Heritage Academy, Kolkata

Top Quote It was an interactive session on a Friday afternoon, 20th August, 2010 at 12:00 pm at the Heritage Academy Kolkata where Mr. Braj Kishore, Vice-President, Corporate Communications and Brand management, of SREI Group delivered his practical knowledge of Branding to the students of BBA. End Quote
  • (1888PressRelease) August 26, 2010 - The seminar was an experiential learning for the students of BBA who would be the young budding managers of the future Knowledge Century in the coming millennium. It focused on what is branding, what are the different aspects of branding, what type of product attributes and non-product attributes contribute towards building up a brand creating a perception in the minds of the target customers and how a brand is positioned in the market.

    Mr. Braj Kishore also depicted the organizational structure of the marketing department in a particular organization so that the students are able to interpret what really happens within an organization in the world of marketing. He also gave the live example of SREI, and how SREI has positioned itself in the market in the minds of the target audience. Nevertheless the whole session depicted industry oriented training given to the students of BBA by an expert of marketing Mr. Braj Kishore of SREI who made the world of branding very much easy and understandable in the minds of the students.

    Knowledge spreads like this through corporate interactions in the Heritage campus which again give rise to a knowledge city where every knowledge moments are cherished life-time at the Heritage Group of Institutions, Kolkata. Identifying the students, the real brand ambassadors of an educational institution, Heritage has been doing such event since 2001 contributing to the vision of creating nation-builders who can really challenge the convention and can take India to greater heights of success. The Chief Executive Officer, of Heritage Group of Institutions, said that Bachelors of Business Administration (BBA) course is the foundation towards managerial skills of the young budding managers who aspire to crack the corporate vision with management education. Such type of industry academic interraction has been integral part of the Heritage since 2001 when we started our engineering college. Bridging the gap between industry and academics is the main mantra of technical education in the knowledge century

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