Announces Participation in Upcoming Marketing Conferences

Top Quote Founder and CEO Stephen Reily To Participate in Educational Travel Conference, SymphonyIRI Group Summit, M2W, Aging in America and What's Next Boomer Summit. End Quote
  • Lousiville, KY-IN (1888PressRelease) February 10, 2011 - February 9, 2011 (Louisville, KY) -- (, the leading online community devoted exclusively to the influential and fast-growing demographic of smart, successful women over 50, announced today that its founder and CEO, Stephen Reily (, will serve as moderator and panelist at multiple conferences this spring discussing the importance of the female Baby Boomer consumer. Mr. Reily is the co-author of Vibrant Nation: What Boomer Women 50 Plus Know, Think, Do & Buy (, the definitive guide for marketers trying to reach this important demographic.
    Vibrant Nation's spring conference schedule includes:

    Educational Travel Conference - February 16-19, 2011, Providence, Rhode Island
    Entering its 25th year, the Educational Travel Conference is the founding conference for alumni, museum, zoo and conservation, and nonprofit educational travel. It is the only forum of its kind dedicated to the advancement and education, of nonprofit alumni, museum, zoo, conservation, and other nonprofit travel professionals in the business of developing programs for lifelong learning through travel. Mr. Reily will moderate a panel on "Winning the Boomer Traveler: How to Profit in the New Boomer Marketplace."

    SymphonyIRI Group Summit 2011 - March 28-30, 2011, Miami Beach, Florida
    In CPG, retail and healthcare, everyone is talking about the need for competitive advantage and innovation. The annual SymphonyIRI Group Summit delivers strategies to create competitive advantage by using shopper-centric insights and an advanced knowledge of today's shoppers. Mr. Reily will present a workshop about "The Pulse of the Vibrant Woman Shopper: What Boomer Women 50+ Buy and Why."

    M2W-The Marketing to Women Conference- April 13-14, 2011, Chicago
    M2W - The Marketing to Women Conference is the premier national marketing conference designed to help businesses learn how to increase their emotional, cognitive and financial share of the powerful, dominant women's market. The event will bring together the top brand executives and marketing-to-women thought leaders. At M2W, Mr. Reily will present a session about "Marketing to the Vibrant Boomer Woman."

    Aging in America ASA Conference - April 26-30, 2011, San Francisco
    Aging in America, the 2011 Annual Conference of the American Society on Aging, is the largest gathering of a diverse, multidisciplinary community of professionals from the fields of aging, healthcare and education. Mr. Reily will participate in several workshops including one he will moderate on "The Pulse of the Vibrant Boomer Woman: What She Really Wants and Why" where panelists will include Maddy Dychtwald, co-founder and Senior Vice President at AgeWave, and Dr. Carol Orsborn, Senior Strategist at Mr. Reily will also participate in ASA's Mature Women's Summit: A New Era of Growing Influence for Women 50+ where he will be a panelist discussing "Marketing & Media: Reaching Women the Right Way."

    What's Next Boomer Summit - April 29, 2011, San Francisco
    What's Next Boomer Summit is an annual event that brings together the country's top businesses and organizations that are thought leaders in the Baby Boomer marketplace. This group of thought leaders from the non-profit sector, senior advocacy organizations, Fortune 100 companies to entrepreneurial start-ups will share their knowledge and passion for this important customer demographic. Mr. Reily will moderate a panel on "Boomer Women Building Lifestyle Businesses: Travel and Food" with Renee Werbin, Publisher and Co-Founder of travelgirl Magazine, best-selling author Mollie Katzen and Mara DelliPriscoli, President of Travel Learning Connections. He will also participate in "Ask the Analyst Panel on Retail Trends."

    Earlier this year, Mr. Reily moderated similar panels about the importance of the Baby Boomer consumer at the Silvers Summit at the 2011 International Consumer Electronics Show (CES) and at the Nation Retail Federation (NRF) 100th Annual Convention and Expo.

    Vibrant Nation is dedicated to helping women over 50 connect with like-minded and similar lifestage women. Vibrant Nation publishes conversations, weblogs and e-books about a variety of topics, from work & money, to fashion & beauty, from love, to family & relationships. is the reliable online source for information, inspiration and peer support for 50 million women over 50.
    Mr. Reily, entrepreneur, marketing expert and active blogger, founded, the leading online community for Baby Boomer women, the place where they connect with and support each other on topics unique to life after 50.

    Mr. Reily launched after researching the lack of media geared towards women 50+. As a marketing professional, he built IMC Licensing, a brand-licensing agency that has represented clients like Kraft Foods and S.C. Johnson. Mr. Reily blogs regularly on Baby Boomers for MediaPost and has published articles in BRANDWEEK and on, among others, and has been a featured speaker at leading industry events including the Consumer Electronics Show (CES), National Retail Federation (NRF), Book Expo America, the Educational Travel Conference (ETC), Licensing University, Marketing to Women (M2W), and American Society for Aging (ASA). He is the co-author (with Carol Orsborn, Ph.D.) of Vibrant Nation: What Boomer Women 50 Plus Know, Think, Do & Buy, the definitive guide for marketers trying to reach this important demographic.

    About is the leading online community devoted exclusively to the influential and fast-growing demographic of smart, successful women over 50. is the place where they can connect with other women at their life stage and discuss the issues they are passionate about. For several years, Vibrant Nation has conducted research into the interests and needs of this important consumer demographic. is not only filling a unique need for its members, but also leading the way in helping marketers understand and serve 50+ women.

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