Untitled Project Brings A Fresh Wave Of Creativity in 3D Projection Mapping

Top Quote Untitled Project is a trusted agency that delivers class-leading 3D projection mapping solutions to many global and regional brands. End Quote
  • (1888PressRelease) November 23, 2018 - Hong Kong St., Singapore - The company believes that 3D projection mapping can be one of the most powerful techniques for creating immersive content in the coming time.

    When asked why 3D projection mapping holds the future of content, the creative director of Untitled Project, Warren Mackenzie, said, “Today, audiences have seen almost everything — and that makes it extremely difficult for marketers like us to capture and sustain attention. Put simply, a brand’s message needs to have stunning visuals but will that be enough for the audiences to stop and stare?”

    That’s indeed a million-dollar question that the creative team at Untitled Project is attempting to answer by applying the principles of 3D projection mapping.

    Mackenzie continued: “3D projection mapping, if done correctly, can deliver a pretty serious emotional impact on the viewers. And the possibilities that this new content format carries are nearly endless. Imagine what all a brand can really do with a clever copy, eye-catching animations, well-edited video sequences and mesmerising laser shows.”

    As high-quality light-beaming technology, projection mapping can seriously transform any conventional building or surface into a canvas where immersive messages can be delivered. This projection technique uses super-specialised applications. With these applications, the artists find it simpler and quicker to blend and wrap the projected images perfectly on irregularly shaped surfaces such as natural landscapes, objects, interior spaces and screens.

    In the past, Untitled Project has used 3D projection mapping techniques for branding, advertising, entertainment, trade show presentations, fun parks, and public art. The company has delivered its 3D mapping solutions to big names such as Samsung, Heineken and Airbnb.

    Mackenzie further added, “Our team has been using 3D projection mapping as a robust storytelling tool for nonprofits and brands alike. Many independent artists, too, have enlisted our services to use this new medium for crafting content that’s engaging, massive and interactive.

    And that is just a start for Untitled Project. The company’s team plans to blend experiential marketing with projection mapping to drive the engagement rate to a whole new level.

    About Untitled Project: Untitled Project is established in 2014 and has been working with regional players and global brands to craft the most immersive 3D projection content. That is how the creative team at Untitled Project has reimagined the way brands market their content. By leveraging this innovative piece of technology, the company is successfully giving brands a canvas as big as their imaginations to showcase content.

    Untitled Project
    Address — 40 D Hong Kong St, Singapore (059679)
    Phone — +65-84457213
    Email — hello ( @ ) untitledproject dot sg
    Website — https://untitledproject.sg/

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