U.S. Based Voodoo Ride Acquired By GS27 France

Top Quote Founded in mid-2007, U.S. based Voodoo Ride, an automotive appearance and lifestyle products company that has distribution in North America, Europe, Asia, and Australia, was acquired by GS27 SAS, the leading car care appearance company based in France, with distribution on all five continents. End Quote
  • (1888PressRelease) November 11, 2015 - CHICAGO, IL - The new entity, GS27 USA, Inc. will be based in Chicago, IL and will act as the manufacturer and marketer of all Voodoo Ride branded products, as well as the importer and distributor of GS27 products, produced in France.

    "We're excited to have such a high quality, energetic brand such as Voodoo Ride in the global GS27 family, as we look forward to immediately expanding distribution in France, and other European countries where GS27 has a leadership position" said Alexandre Cognee, CEO of GS27. "We also look forward to using GS27 USA, Inc. as a platform for growth, particularly in the US, as well as Central and South America for both brands" added Cognee.

    Voodoo Ride and GS27 were showcasing all brands at the 2015 AAPEX show in Las Vegas, at booth # 36013.

    About GS27
    Founded in 1968, GS27 has spent over 40 years as a forerunner in the world of care products for cars and motorbikes. The company is located in France, in Paris, and is now the undisputed leader in its category on the French market, with global distribution.

    About Voodoo Ride
    Founded in 2007, Voodoo Ride is a growing automotive lifestyle and products brand that that features a full-line of automotive chemical appearance products and branded apparel items.

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