Two-Time PBR World Champion Gets Energy Boost Chris Shivers to endorse Energy Pix
Athletes in Action announced today that its premier Bull Riding client has reached a multi-year endorsement agreement with the Alabama-based company, Energy Pix.
- (1888PressRelease) June 11, 2011 - Los Angeles, CA - Two-Time PBR World Champion Chris Shivers will promote the new product through his website and social media platforms, while lending his image to their National advertising campaign.
"We are thrilled to align our brand with one of the most decorated athletes in the world of Bull Riding," said Marcus Kruk, Founder of Energy Pix. "Chris is an icon in the Western market which aligns perfectly with our target demographic. Cowboys and tooth-picks go hand-in-hand and to do what these guys do for a living, you've got to have energy."
The agreement includes image rights, personal appearances, and grass-roots marketing initiatives. Shivers, the career-leader in 90-point rides on the Professional Bull Riders tour, competes on the Elite Built Ford Tough Series, with nearly 100 million viewers annually. Chris recently won the Des Moines, IA Built Ford Tough Series Title, and will qualify for his record 14th PBR World Finals this season.
Shivers is a veteran both in the arena and in marketing sponsor products and was looking for a product that he could relate to. "I've never been one for the energy drinks, but like most cowboys, I'm no stranger to tooth-picks," commented the Louisiana native. "I really enjoy the flavor of Energy Pix and the caffeine and B-12 boost are helpful to me whether I'm travelling or working around my ranch. The company has a great future and I'm honored to help them any way that I can."
Fans will be able to purchase Energy Pix through a portal on Chris' website at
www.chrisshivers.com as well as through his Facebook page at www.facebook.com/chris.shivers.pbr
About Chris Shivers:
A native of Jonesville, LA, Chris Shivers has amassed nearly $4 million in prize money on the Professional Bull Riders tour. He won the PBR World Championship twice - in 2000 and 2003, and was the first bull rider to earn $1 million, $2 million, and $3 million in a career. Shivers has finished in the top ten in World Standings nine times with 13 trips to the World Finals. He is the career leader in 90+ point rides with 88, a record that may never be broken.
About Energy Pix:
Energy Pix are the first of their kind - an energy supplement toothpick. Each toothpick is infused with Vitamin B-12 + Caffeine, with a Cinnamon and hint of Spearmint flavor that gives you a JOLT of ENERGY and an awesome FLAVOR! Simply pop a pick in your mouth and receive PURE ENERGY, ALERTNESS, ZERO CALORIES, LESS CRAVINGS FOR SNACKING, SMOKING and DIPPING. ENERGY PIX offer you a healthier alternative. They are PORTABLE and CONVENIENT, and DON'T FILL YOU UP like energy drinks do, so they don't require as many bathroom breaks. For more information or to order Energy Pix, visit www.buyenergypix.com
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