TreeHouse Interactive Recognized as a Strong Performer for Its Partner Relationship Management

Top Quote Leading Independent Research Firm Cites TreeHouse Interactive's Out-of-the-Box Integration with Major CRM Systems. End Quote
  • (1888PressRelease) January 18, 2014 - SALT LAKE CITY, UT - TreeHouse Interactive (, the technology leader in on-demand partner relationship management (PRM), today announced that it was identified as a Strong Performer in Forrester Research, Inc.'s The Forrester Wave: Partner Relationship Management (PRM) Platforms, Q4 2013 report. As a Strong Performer, TreeHouse Interactive's Reseller View PRM was recognized among vendors whose PRM products harbor more native functionality (requiring less customization), superior user interfaces and usability, and greater emphasis on back-office channel operations. In addition, the report states that Reseller View PRM is best suited for organizations desiring a rich PRM experience in one of the major CRM platforms.

    Forrester evaluated the strengths and weaknesses of top PRM platform vendors and scores were based on 40 criteria grouped into three high-level categories of: current offering, strategy, and market presence.

    The report highlights that "TreeHouse Interactive Reseller View sports high integration with's CRM," noting that because some aspects of PRM are so tightly tied to CRM, some manufacturers prefer their PRM and CRM functionality to be combined in a single user interface. "TreeHouse Interactive has taken a unique approach in that it can embed much of its PRM functionality in a major CRM solution like Indeed, TreeHouse Interactive'sReseller View product is the only PRM solution that is AppExchange-certified. TreeHouse Interactive also offers out-of-the-box integration with Microsoft Dynamics CRM and Oracle CRM On Demand."

    Legacy PRM systems that were cobbled together many years ago are "running out of gas," as Forrester points out, to keep pace with the demands placed on PRM by today's more complex partner ecosystems and more scrutinous partners. Modern PRM platform products have advanced to the point of being able to handle much of that complexity and adapt to the rate of change.

    Published in November 2013, the PRM Wave comes at a time when TreeHouse Interactive is experiencing significant growth in its customer base and volume of partners who engage with TreeHouse customers through their partner portals and Reseller View PRM. The solution's revenue increased by 75 percent last year and today supports nearly 100,000 partners worldwide. The company expects that the number of partners supported will double over the next 12-18 months.

    "TreeHouse has worked hard to offer the most complete PRM solution available in the market. We also realized early on that integrations with the leading CRM companies would be critical to bringing partner communities into the enterprise ecosystem. It is nice be recognized as a strong performer in this market via a report as prestigious as the Forrester Wave." said Erich Flynn, CEO, TreeHouse Interactive.

    The Forrester report is available to subscribers and for purchase at Forrester Wave: Partner Relationship Management (PRM) Platforms, Q4 2013.

    About TreeHouse Reseller View PRM
    With a fully customized, enterprise-class web portal that provides all the tools that partners need to sell, service, market and support businesses, Reseller View is the most complete PRM available. It is also the most compatible integrating with Microsoft, Oracle and Salesforce out of the box. It is the only PRM approved on the Salesforce (CRM) AppExchange and is available on the Microsoft (MSFT) Dynamics Marketplace and Oracle (ORCL) Partner Network.

    For more information on TreeHouse Interactive and the Reseller View PRM solution, visit

    Tweet This: ( @ ) treehousei recognized as a "strong performer" in Forrester #partnerrelationshipmanagement #PRM Wave report: http://bit dot ly/1irBMa5 dot

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    Resource Library: For more information about partner relationship management, visit the TreeHouse Interactive Resource Library.

    About TreeHouse Interactive
    TreeHouse Interactive delivers leading SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions to companies that want to get better return on investment from their partner networks and marketing efforts. Reseller View is the most complete PRM in the industry while Marketing View has been innovating marketing automation since 1998. For more information, visit or call 801.576.8428.

    Tags: partner relationship management, PRM, Forrester PRM Wave, partner portal, channel partner, partner program

    TreeHouse Interactive, Marketing View, Reseller View and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

    Press Contact:
    Denise Nelson
    The Ventana Group
    Danville, CA
    dnelson ( @ ) theventanagroup dot com

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