TreeHouse Interactive Offers Recorded Webinar and Companion Case Study on Maximizing Partner Programs for Increased Channel Revenue

Top Quote Free Webinar Download and Case Study Feature ViaWest Vice President of Channel Sales Sean McCaffery and Best Practices on How Partner Relationship Management (PRM) Technology Can Help Partners Sell More Effectively. End Quote
  • (1888PressRelease) May 15, 2014 - SALT LAKE CITY, UT - TreeHouse Interactive™ (, the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, today announced the availability of a free recorded webinar and companion case study on its website titled Maximizing Partner Programs for Increased Channel Revenue. The webinar features Sean McCaffery, vice president of channel sales for ViaWest, who shares his experience and insights for building a successful partner program.

    McCaffery outlines the best practices employed to take ViaWest's Partner Connect Program to the next level, including the key business drivers that ultimately led to the decision to deploy a partner relationship management (PRM) solution. ViaWest experienced a 30 percent increase in new partners within the first six weeks of launching the PRM solution. As ViaWest continues to grow its channel program, tracking and measuring lead generation and deal registration are important components which mitigate partner conflict, while providing needed visibility into partner pipelines.

    "We preferred to offer our partners a full featured system that included automated onboarding, deal registration, reporting and other modules to replace the email and manual processes we had been using," said Sean McCaffery, vice president of channel sales for ViaWest. "We also wanted to provide our partners with a system that made it easier for them to do business with us, for example, enabling partners to easily register and track opportunities, and receive compensation. Having a consistent and transparent way to manage partner accounts in a single portal was another important requirement that, together with the other capabilities we were looking for, would help drive greater success for both ViaWest and our partners."

    With the deployment of PRM technology, ViaWest was able to automate nearly all of the processes associated with supporting partners and facilitating their success. As a result, the company is able to make it as simple, easy and transparent as possible for its partners to resell or refer the company's services. At the same time, ViaWest has reduced the number of manual hours it used to spend on managing its partner program, while helping partners achieve greater success.

    Maximizing Partner Programs for Increased Channel Revenue is part of TreeHouse Interactive's Channel Marketer's Toolbox webinar series, designed to deliver best practices and technology insights for building comprehensive channel programs and providing partners the necessary tools to increase their sales and effectiveness. The new series draws from channel industry experts and analysts from distinct areas of expertise.

    "Channel marketers interested in achieving greater results from their partner programs will gain tremendous value from this webinar and companion case study, with actionable takeaways they can apply whether they're launching a new program or looking to improve on an existing program," said Erich Flynn, CEO, TreeHouse Interactive. "We're very pleased to make this resource, and many other educational recorded webinars, available today."

    About Sean McCaffery
    Sean McCaffery is Vice President of Channel Sales at ViaWest. He is responsible for driving and delivering sales and strategy for the channel partner program, which involves driving programmatic and process change in support of indirect sales models, building and implementing channel sales and marketing strategies, partner compensation, and implementation of all company channel initiatives. Prior to ViaWest, Sean was responsible for Channel Sales and Operations at Rackspace Hosting based in San Antonio, Texas, and Western Europe channel sales at Avaya Ltd based in London. In these roles, he created and drove the channel strategy for the region, built up region wide alliances with global system integrators, and established distribution strategies for scale, coverage and net new revenue. In addition to his technology experience, Sean has also earned his Master's in Business Administration from the Budapest University of Economics (Corvinus).

    The Channel Marketer's Toolbox: Remaining Webinars
    · Entice Your Partners Utilizing Best Practices for Channel and Incentive Programs
    May 22 at 1 p.m. Eastern -

    To learn more about Reseller View partner relationship management, see Reseller View resources. To learn more about Marketing View marketing automation see Marketing View resources.

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    About TreeHouse Interactive
    TreeHouse Interactive delivers leading SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions to companies that want to get better return on investment from their partner networks and marketing efforts. Reseller View is the most complete PRM in the industry while Marketing View has been innovating marketing automation since 1998. For more information, visit or call 801.576.8428.

    Key words: partner relationship management, partner portal, PRM, channel sales

    TreeHouse Interactive, Marketing View, Reseller View and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

    Press Contact:
    Denise Nelson
    The Ventana Group
    Danville, CA
    dnelson ( @ ) theventanagroup dot com

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