The Toy Insider Now Available Online And On Newsstands In The November 17 Issue Of Woman's Day Magazine

Top Quote Annual Consumer Guide Offers Expert Toy and Gift Recommendations for the Holiday Season. End Quote
  • (1888PressRelease) November 04, 2011 - New York, NY - The Toy Insider, an annual consumer holiday toy guide designed to help readers get a head start on their holiday shopping, is now available both online at and on newsstands as a special supplement in the November 17 issue of Woman's Day magazine, reaching more than 20 million readers in the U.S. Published by Adventure Publishing Group, Inc, the Toy Insider features the hottest holiday toys and gifts for children of all ages and is the essential holiday toy guide for shoppers nationwide.

    "We've spent the past year testing thousands of toys to find the ones that offer the best play value for all ages," said Jonathan Samet, co-publisher of the Toy Insider. "The wide variety of choices allows parents to find great gifts that match their children's interests, while also satisfying budget-conscious shoppers as most toys on our list cost less than $50."

    Jam-packed with more than 100 toy recommendations, the Toy Insider is a convenient and user-friendly guide. Each section - Hot 20, 0-2 years old, 3-5 years old, 6-8 years old and 9+ years old - includes a description of the developmental needs and interests for that specific age group to help readers find the perfect gift. A toy skill key on the Hot 20 page provides a list of icons matched to each toy, offering even greater assistance with age-appropriate gift giving.

    The Toy Insider website ( features detailed descriptions of more than 130 toys, as well as direct click-through links to most manufacturer websites, which will stay live throughout the holiday season. Woman's Day readers can also use a smartphone to scan a barcode on the welcome page of the Toy Insider to access a list of the Hot 20 Toys of 2011 with links to, making holiday shopping even more convenient for on-the-go parents.

    "Finding the perfect children's gift is no easy task - there are so many products out there and it can be tough to weed through the choices," said Ginger Sutton, VP/Publisher and Chief Revenue Officer of Woman's Day. "The Toy Insider makes the process easier our readers, with ideas for every type of kid that won't break the bank."

    Many of the Toy Insider picks are available at Walmart stores nationwide and on, making holiday shopping convenient and affordable for parents and grandparents. For more information on the Toy Insider, please visit

    About the Toy Insider:
    The Toy Insider is THE SOURCE for the hottest toys and gifts for the holidays. Now in its sixth year, the Toy Insider is an annual guide featuring toy and gift recommendations broken down by age categories. The 2011 guide is jam-packed with 110 toy recommendations from more than 80 different manufacturers, each of which were carefully selected by a team of experts with years of experience in the toy industry. The Toy Insider is published by Adventure Publishing, publisher of leading industry trades The Toy Book and The Licensing Book.

    About Woman's Day
    Woman's Day reaches more 20 million readers each month. Offering strategies and solutions, Woman's Day inspires readers to enjoy each moment, to celebrate even the small triumphs and making each day, a Woman's Day. In addition to the print publication, Woman's Day reaches readers through multiple platforms including,, Facebook and Twitter. Woman's Day is published by Hearst Magazines, a unit of Hearst Corporation (, one of the nation's largest diversified communications companies. Hearst Magazines publishes more than 300 editions around the world, including 20 U.S. titles. Hearst Magazines the largest publisher of monthly magazines in the U.S. (ABC 2011) and reaches 87 million adults (Spring 2011 MRI).

    Please contact Elizabeth Cahill at 646-430-5648 or email ecahill ( @ ) js2comm dot com for any inquiries, images and interview requests.

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