Tetra Pak & WWF-UK competition winner to launch renewable logo design contest
673 ideas and 7,000 votes submitted raise money for forest conservation project.
- (1888PressRelease) February 02, 2011 - Tetra Pak and WWF-UK have today announced the winner of the national 'Your Renewable Idea' competition which called for ideas to get people to think and choose renewable. The competition was set up to help address the challenge of how to educate people on the importance of using renewable resources.
The winner is Nick Williams, a part-time teacher and artist from Wolverhampton, with his suggestion of a national schools-based competition to design an image that can be used to identify renewable products or simply promote the renewable message further. Nick wins £1,000 spending money and £25,000 funding, working with Tetra Pak and WWF-UK, to bring his idea to life.
More than 670 ideas were submitted during the six months that the competition was open. Nick's winning suggestion was commended by the judges for its focus on children, educating both them directly, and their parents and teachers indirectly, on the importance of choosing products made from renewable materials, such as cartons made from 73% paperboard, and the importance of responsible forest management for the planet's future.
Tetra Pak UK's Director of Environment and Communications, Rupert Maitland-Titterton said: "We're delighted that Nick has won this competition; his idea clearly encourages better understanding amongst children, parents and teachers about this important issue. Not only will this help increase understanding about how our everyday choices can make a difference, it is also designed to be fun! It is exactly the kind of approach we were looking for."
Nick's suggestion also won the support of the general public, with his idea gaining the highest number of the 7,000 votes cast. For every idea and vote submitted, Tetra Pak donated £1 and 10p respectively to WWF-UK to support a forest conservation project in the Russian Caucasus.
WWF-UK's Forest & Trade Network manager, Julia Young commented:
"Renewability is a difficult message to get across - it is not just about extending the amount of a natural resource available to us for consumption for example by extending forests for production, it has to go hand in hand with responsible forest management if we are going to maintain healthy and vital habitats which can support our demands for resources and provide a place for animals and plants to naturally thrive both now and in the future. In areas such as the Russian Caucasus, we are working hard to engage local people about the issues, and to improve forest management for just such a purpose. It's fantastic that this competition has resulted in the additional donation of monies to help fund this work; and we are looking forward to an exciting education campaign, tapping into children's creativity, to be rolled out in schools in 2011."
Speaking after he was told he had won, Nick Williams said: "It is fantastic to have been chosen above all the other entries in Tetra Pak and WWF-UK's competition. I have worked with children for a long time and am sure that designing a logo will get them really excited and thinking about the everyday actions they can take to help protect the environment and live in a more sustainable way."
###
space
space
Satisfied Users & 
Approved Press Releases
Print
Email
Report Spam