Stewart Consulting Group President To Speak At Society For Marketing Professional Services Conference

Top Quote Willy E. Stewart, PE Discusses Strategies For A Competitive Advantage With Local Triangle Professionals End Quote
  • Raleigh-Durham-Chapel Hill, NC (1888PressRelease) February 16, 2012 - Stewart Consulting Group (, a consulting firm that works with CEOs and senior management teams to assist in improving efficiencies and optimizing growth value while remaining focused on the company's purpose and its people, has announced that Willy Stewart, president and CEO of the firm, will give a presentation to the Society for Marketing Professional Services (SMPS) Research Triangle chapter on Tuesday, March 13 from 11:30 a.m. to 1:30 p.m. at the RBC Center, located at 1400 Edwards Mill Road in Raleigh. The presentation, titled, "Developing a Blue Ocean Competitive Advantage," will outline a strategy to implement the six-step process created by W. Chan Kimand and Renee Mauborgne. Commonly referenced as the "Blue Ocean Strategy," the six-step process evaluates a company's value curve in comparison to the industry's value curve. Stewart will define the necessary tools and strategies organizations can implement for a more effective competitive advantage among counterparts.

    "Today's marketing industry is more competitive than it has ever been before, but organizations that formulate an effective strategy have the opportunity to rise above industry competitors," said Stewart. "I look forward to the SMPS conference and sharing methods for local professionals to overcome market trends, inevitably leading to advantageous developments and an extended market reach."

    Stewart Consulting Blog:

    - The Society for Marketing Professional Services is a network of more than 6,000 marketing and business professionals that advocate for, educate and connect professional leaders in an effort to advance professional careers. The Research Triangle Chapter of SMPS has been active since 1997. For more information about the Research Triangle Chapter of SMPS, please visit

    Stewart Consulting Group, a consulting firm based in Raleigh, N.C., works with CEOs and senior management teams across a diverse collection of industries to assist in improving efficiencies and optimizing growth while remaining focused on the company's purpose and its people. In-depth company assessments, coaching, training and strategic planning allows the firm to develop high performing organizations and effectively manage internal teams that lead to new levels of company success through a balanced life strategy. For more information, visit .

    Anjelica Cummings
    MMI Public Relations
    (919) 233-6600
    Anjelica ( @ ) mmipublicrelations dot com

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