Sterling Media Acts as Communication Partner for the National Asian Wedding Show

Top Quote Sterling Media is acting as a communication partner in the National Asian Wedding Show debuting at Olympia London during 11th and 12th November 2017. End Quote
  • (1888PressRelease) November 10, 2017 - London - With the Indian wedding industry valued at over £12 billion1, Europe’s largest and highly anticipated National Asian Wedding Show and India Fashion Week, where weddings and fashion come to life are set to return to the UK on 11th and 12th November 2017, this time debuting at Olympia London.

    The event spotlights the marriage between the fashion and wedding industry, providing the perfect concoction for bridegrooms to gain a unique opportunity to browse some of the finest wedding couture and invaluable planning tools all under one roof. The top PR agency in UK, Sterling Media is covering this show as a communication partner.

    The shows boast the accolade of being the largest indoor Asian consumer event in Europe, with 340 exhibition stands covering over 8,000 square metres. This year’s edition will look to replicate and build on the unprecedented success of last year’s event, which was attended by over 19,500 visitors for the two-day show.

    For decades, India has established itself amongst the most desirable destinations in the world for soon-to-be brides and grooms, seeking elegant wedding garments and fashion inspiration. Without the need to head East, visitors will have the unique opportunity to seize the latest offerings straight from India at the show, courtesy of the Femina India Wedding Show, which is exclusively curated by The Times Group and Femina Magazine.

    Prepare to be inspired by some seriously exquisite designs and innovative styling ideas that will take the idea of dream weddings to new heights. For those eyeing up this season’s latest bridal trends, this is the perfect opportunity to get front-row ready with London India Fashion Week, bought to you by Illamasqua. This will be complemented by a state of the art auditorium with tiered seating, to showcase a vast array of the most exciting designers at the pinnacle of the industry from both India and the UK.

    The National Asian Wedding Show is an indispensable platform for bridegrooms. There will be an interactive catalogue of some of the most seasoned wedding experts from across the UK on show, giving consumers exclusive insight and access
    to the industry’s most sought-after wedding suppliers. From finding the perfect venue, to sourcing that dream outfit, top-class photographer, luxury wedding car, caterer, stylist, mehndi artist, DJ and plenty more, the shows will form the ultimate wedding experience of the year.

    In what will be the 12th year of the prestigious concept by the internationally renowned event production house The Platinum Group, Founder Mr. Manny Singh says: “We are extremely excited to be welcoming The National Asian Wedding show back to London, and even more so for our first event at Olympia London, which is a truly monumental and iconic venue.

    The Asian wedding and fashion industry is one of great prosperity and the constant growth and the continuous success of these events are testament to this.

    The events are a great opportunity for bridegrooms around the world to see, first hand, the elegance of the Asian wedding market all under one roof.”

    The event also celebrates key partnerships with:
    Illamasqua: Headline Sponsor for India Fashion Week Associate Sponsor for The National Asian Wedding Show

    The City Pavillion: Headline Sponsor for The National Asian Wedding Show

    Atlantis Dubai: Catwalk Headline Sponsor for The National Asian Wedding Show

    Government of Goa: Associate Show Sponsor

    Sterling Media: Communications Partner

    Radisson Blue: Hospitality Partner

    Farnell Land Rover: Transportation Partner

    STAR Plus: Television Partner

    With 2017’s event expected to eclipse the incredible success of last term, the excitement is building proportionately to the ever-growing stature of the industry. For tickets visit:

    About Sterling Media
    Sterling Media is an international business and communications consultancy established in 1995 to represent countries, corporates, consumer brands, celebrities, charities, governments and thought-leaders. The company is recognised for being at the nexus of convening government, corporate, media, NGOs and celebrity, to help develop incisive business and communications strategies to bring clients closer to their purpose and ultimately the people they wish to reach. Sterling’s other clients in the campaigning and advocacy sector include Jamie Oliver Food Foundation, UN Environment, Sabin Vaccine Institute, Global Open Data on Agriculture & Nutrition (GODAN) amongst others. Know more at

    For further information, please contact:
    Sterling Media
    Tel: +44 20 7801 0077
    Email: press ( @ ) sterlingmedia dot co dot uk

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