Starbucks Announces Arrival of New Protein Lattes and Protein Cold Foam to the Menu
Starbucks is modernizing its menu and tapping into surging customer demand for wellness-focused options by launching an entirely new platform of protein-enhanced beverages. Starting today, Starbucks coffeehouses across the U.S. and Canada will offer a new line of Protein Lattes and Protein Cold Foams, delivering up to 36 grams of protein per Grande (16 oz.) beverage.
- (1888PressRelease) October 21, 2025 - SEATTLE - Starbucks is modernizing its menu and tapping into surging customer demand for wellness-focused options by launching an entirely new platform of protein-enhanced beverages. Starting today, Starbucks coffeehouses across the U.S. and Canada will offer a new line of Protein Lattes and Protein Cold Foams, delivering up to 36 grams of protein per Grande (16 oz.) beverage.
This launch is a key component of the company’s "Back to Starbucks" strategy, focusing on menu innovation and meeting evolving customer needs.
“As we continue to get back to Starbucks, we're focused on modernizing our menu with innovative, relevant, and hype-worthy products that will resonate with our customers,” said Tressie Lieberman, Starbucks global chief brand officer. “Our new protein beverages tap into the growing consumer demand for protein in an innovative, premium and delicious way that only Starbucks can deliver.”
The New Protein Lineup
The protein offerings are built around two key innovations: Protein-Boosted Milk and Protein Cold Foam, allowing customers to choose their preferred level of protein and flavor.
New Featured Drinks on the Permanent Menu:
Protein Lattes (Hot or Iced): Crafted with Starbucks signature espresso and Protein-Boosted Milk-a daily fresh blend of 2% milk and premium whey protein. These lattes, including the Sugar-Free Vanilla Protein Latte, deliver approximately 27 to 36 grams of protein per Grande.
Protein Cold Foam Drinks: Building on the popularity of cold foam, these drinks feature a creamy, frothy topping that adds about 15 grams of protein per Grande beverage. Featured cold foam drinks include:
Iced Banana Cream Protein Matcha: A vibrant matcha latte topped with Banana Protein Cold Foam.
Iced Vanilla Cream Protein Latte: Creamy espresso topped with Vanilla Protein Cold Foam.
Chocolate Cream Protein Cold Brew: Smooth Cold Brew layered with Chocolate Protein Cold Foam and vanilla syrup.
Customization and Choice
Starbucks is giving customers the power to customize nearly any beverage:
Protein Cold Foam: Available in a variety of flavors, including vanilla, chocolate, matcha, and a plain unsweetened option, for an added boost of approximately 15 grams of protein.
Protein-Boosted Milk: Customers can substitute Protein-Boosted 2% Milk in any hot or iced milk-based beverage for an added 12–16 grams of protein per Grande.
The new Protein Lattes and Cold Foam drinks will be available year-round in U.S. and Canada stores starting September 29, 2025.
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup.
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