Southwestern Company Uses Safety Training To Make Streets Safer For Sellers and Consumers

Top Quote Southwestern Company renews pledge to promote safety to both their student sellers and the communities they serve and to improve the image of the direct selling market which recently honored them with the Century Award. End Quote
  • (1888PressRelease) July 14, 2010 - Nashville, TN - Southwestern Company, recently presented with the Century Award from the Direct Selling Association (DSA), has increased their commitment to the promotion of safety both to the independent student dealers selling their educational products, and to the communities they serve -- aiming for an overall improvement of the image of the direct selling market.

    Southwestern Company has always made student safety a priority and for generations has presented in-depth trainings to assist the students in being better prepared. These trainings use simple common sense practices and awareness. By providing these trainings it means the company has also been making it safe for people to open their doors and talk to sales people. This safety training starts with their selection method on college campuses across the world. Students attend trainings, consultations and follow-up meetings with both student and sales managers showing that they are coachable and motivated to do something good with their life. Southwestern Company also asks for parents to show their approval for the internship by signing a formal endorsement regardless of the fact that the students are generally over eighteen. This assures that the parents feel safer about their kid's decision and have all the information about the internship. The students also feel good enough to make a decision if the internship would be the right thing for them.

    Southwestern Company provides extensive training. When students feel they are done training, there is still more to learn. These arduous trainings include subjects such as product knowledge, success principles, ethics, business management, sales presentations, self-motivation, and, of course, safety. It is a blend of physical training, salesmanship and how to handle the emotional issues in sales. The young women even have a two-hour training dedicated to their gender-specific issues regarding safety, prevention, and health.

    Southwestern Company is hard at work trying to educate consumers on their award-winning blog,, and through their partnerships with consumer and nonprofit organizations. They participate in government relations meetings along with the DSA to talk to lawmakers about legitimate direct selling and how to safeguard communities.

    One of the Directors of Southwestern Company emphasized that the company's focus is not just sales. The internship program is about more than that. Sales are just a means to an end. Being able to sell yourself and your thoughts can be helpful in any career path the students choose.

    By improving in each one of these areas and adjusting the training programs accordingly - especially safety, Southwestern Company is changing the game for other direct selling companies- The award that was given to them from the DSA at a recent banquet in San Francisco is evidence of this.

    Based in Nashville, Southwestern Company is the oldest direct selling company in the nation. Recruiting college students from across the globe to join their summer internship program they sell educational products for use in the home. The Southwestern Family of Companies includes dozens of companies in many diverse industries such as fundraising, finance, consulting, fine art, and executive search. For more information, go to

    Trey Campbell, APR - Director of Communications
    Southwestern Company
    615-391-2801; trey.campbell ( @ ) southwestern dot com

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