South Florida IMA welcomes Brownie Brittle Vice President at "Startup to Stardom" event on July 9

Top Quote Marketing veteran to share success story of global snack brand at regional interactive marketing industry event. End Quote
  • Fort Lauderdale, FL (1888PressRelease) July 03, 2015 - The South Florida Interactive Marketing Association (South Florida IMA), the tri-county's premiere networking and professional development organization for digital marketing professionals, will present "From Startup to Stardom" with Brownie Brittle for its July educational seminar. The event will take place Thursday, July 9 from 6:30 to 8:30 p.m. at the Fort Lauderdale Antique Car Museum, located at 1527 SW 1st Ave.

    Nancy Eichler, vice president of global digital and social for Brownie Brittle, will discuss how the global snack food brand marketed its way from local startup to international sensation. Despite launching without a budget, expenses piling up, and substantial competition, Brownie Brittle not only became one of the fastest growing companies in Florida, but one of the fastest growing snack brands worldwide.

    "Passion and strategy sprinkled with a little bit of crazy were a part of our recipe for success, "states Eichler. "We definitely needed that fantastical part of us who believed we could launch a new product in an economic downturn with the goal of selling millions of bags of Brownie Brittle in less than three years. And digital was integral in helping us realize that dream."

    Eichler will share the strategies Brownie Brittle used to drive awareness and promote the brand into the global limelight. Implementing a mix of digital marketing tactics, the brand accumulated more than:

    - 300,000 Facebook fans.
    - 23,000 Twitter followers.
    - 6,600 Instagram followers.

    "It is great to have Nancy with us to share Brownie Brittle's incredible success story at South Florida IMA's July event," Brett Circe, president of South Florida IMA, states. "The techniques used by Brownie Brittle will prove valuable for making the most of marketing investments. We invite South Florida's business and marketing communities to join us as we explore the online engagement techniques that helped make Brownie Brittle a global company."

    A 25-year marketing veteran, Eichler was named one of "South Florida's Most Influential Business Women of 2015 by the South Florida Business Journal. She was Brownie Brittle's first employee and continues to lead all digital, customer service and philanthropic efforts and still participates in sales.

    Tickets for the event are $39 in advance or $49 at the door, for non-members. Admission is free for South Florida IMA members. From 6:30 to 7:30 p.m., South Florida IMA will host an industry networking engagement with drinks and hors d'oeuvres. Then, from 7:30 to 8:30 p.m., Eichler will present, followed by a Q&A session.

    For additional information on the event or to purchase tickets, visit For information on the benefits of membership or to join South Florida IMA, visit or email membership ( @ ) sfima dot com dot

    About South Florida IMA
    The South Florida Interactive Marketing Association (South Florida IMA) is the foremost organization for marketing professionals throughout Broward, Miami-Dade and Palm Beach counties. Offering educational events, peer networking, and professional development opportunities, South Florida IMA is dedicated to educational excellence and expertise in digital marketing. The membership organization serves as the voice for South Florida's interactive marketing industry. Single and multi-seat memberships are available. To learn more about the benefits of membership, visit or email membership ( @ ) sfima dot com dot For additional information on South Florida IMA, visit http://www dot sfima dot com, follow it on Facebook, Twitter ( ( @ ) SFIMA) or LinkedIn dot

    About Brownie Brittle
    Brownie Brittle, LLC, headquartered in West Palm Beach, FL, has been baking and selling innovative brownie products to restaurants, club stores and world-class theme parks since 1992. Brownie Brittle™ snacks, the company's flagship product, are available in Chocolate Chip, Toffee Crunch, Mint Chocolate Chip, and Salted Caramel. Brownie Brittle snacks are available in tens of thousands of stores in the US, Canada, Mexico, Korea, Japan, Australia, and the Caribbean. More information is available online at, as well as on Facebook, Twitter, Pinterest, and Instagram, and by calling 1-800-BROWNIE.

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