Receives Best Activist Site Award By SXSW Interactive

Top Quote Award recognizes Slavery Footprint, Muhtayzik Hoffer, and Unit 9 for creating first-of-its-kind website that strives to make the world a better place. End Quote
  • (1888PressRelease) March 17, 2012 - Austin, TX. - On March 14, 2012, the non-profit organization Slavery Footprint and their design team, Muhtayzik Hoffer and Unit 9, received the Best Activist Site Award at the 15th Annual South by Southwest Interactive Awards Ceremony for Last year's award went to The Tiziano Project.

    The SXSW Interactive Awards competition uncovers the best new digital work, from mobile apps and websites to kiosks and installations, while celebrating those who are building tomorrow's online trends. Founded in 1997, the competition is the largest interactive event in the country and prides itself on recognizing up-and-coming websites, applications, and digital projects.

    "Changing the world requires a coordinated effort," says Slavery Footprint Founder and CEO Justin Dillon. "Winning this award with Muhtayzik Hoffer and Unit 9 proves open source activism is the future."

    Similar in concept to the carbon footprint, Slavery Footprint asks users a series of lifestyle questions, from the contents of their pantry to what gadgets they own, calculating a corresponding score based on rigorous research and data analysis. The site then makes it easy for consumers to take action with just a click of a button, such as sharing their score on Twitter, of which more than 77,000 people have done to date, or asking their favorite brands to verify that their supply chains do not rely on forced labor.

    Since the launch of and its associated mobile app in September 2011, people in over 100 countries have calculated how many slaves are involved in the production of their lifestyle. Slavery Footprint has resonated with consumers in a powerful way, and as a result the site has already surpassed the 150,000 visitor mark the creators had hoped to achieve by September 22, 2012, the 150th anniversary of the Emancipation Proclamation.

    About Slavery Footprint
    Slavery Footprint is a non-profit organization dedicated to ending forced labor, human trafficking, and modern-day slavery. At it's core, allows the consumer to visualize how their consumption habits are connection to modern-day slavery and provides them with an opportunity to have a deeper conversation with the companies that manufacture the goods they purchase. In addition to its digital activism tools, the Slavery Footprint team works with individuals, groups, and businesses to build awareness for and create deployable action against forced labor, human trafficking, and modern-day slavery.

    About SXSW Interactive
    The 19th annual SXSW Interactive Festival was held March 9-12 in Austin, Texas. An incubator of cutting-edge technologies, the event featured five days of compelling presentations from the rightest minds in emerging technology and an unbeatable line up of special programs showcasing the best new websites, video games, and startup ideas.

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