Shirtworks upgrades online customised clothing and promotional product shop, providing more powerful search options

Top Quote Shirtworks has made changes to its online shop, enabling website visitors to search for customisable clothing based on fabric colour and gender, rather than simply type of garment. End Quote
  • (1888PressRelease) May 04, 2011 - Shirtworks, one of the UK's leading providers of customisable clothing and personalised workwear, has announced a recent upgrade to its online clothing shop. The changes have improved the search options for website users, providing more flexibility to refine searches and find desired clothing for personalisation more easily. For more information visit http://www.shirtworks.co.uk or call 0800 0725334.

    "We're delighted to announce the launch of the upgraded online custom clothing shop," said Arron Harnden, MD of Shirtworks. "Previously, visitors to our site could only search by clothing type, and then once that had been chosen, refine the search by colour. Now our website users can search by colour or by gender and search for items available in child sizes, right from the start."

    When asked why these search option changes were implemented, Arron replied, "We appreciate that people have different requirements when they are looking for customised clothing, and that sometimes, the colour a garment is available in, or whether it has child sizes available, are more important at the beginning of their search than later on. For example," Arron explained, "if a teacher is looking for a specific type of t-shirt for a school event, they don't want to spend time finding a t-shirt they like, only to discover it isn't available in children's sizes. Giving the user a choice of top level search criteria reflects their differing priorities," Arron concluded.

    About Shirtworks

    Shirtworks was founded in 1985 and is now a leading direct supplier of promotional clothing, corporate gifts and promotional merchandise with the capacity to print orders of any size. At the Shirtworks promotional clothing workshop, there are screenprinting machines capable of printing logos and designs up to 10 ink colours, and machines which can embroider logos up to 7 thread colours. Shirtworks also holds large stocks of the most popular garments, including products from Screenstars, Jerzees, Hanes, Kustom Kit, Beechfield and Result.

    Shirtworks' promotional clothing clients range from local schools, companies and clubs to large national plcs, charities and promotional companies. Shirtworks has always been committed to providing good quality promotional products at competitive prices combined with a friendly and helpful service. Even though Shirtworks supplies promotional clothing and branded promotional products throughout the UK and abroad, the company is very proud of its relationship with local customers, particularly with the many university colleges in Oxford.

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