Shazaaam! Announces Nonprofit Recipients of 1 Million Dollars

Top Quote Marketing and Public Relations Firm Celebrates 10 Year Anniversary By Creating Program to Award 10 Charities Each $100,000 in Pro Bono Marketing Services. End Quote
  • (1888PressRelease) February 11, 2012 - NOVI, Mich - Novi-based public relations, marketing and social media firm Shazaaam! Public Relations is proud to announce the 10 recipients of the million-dollars worth of pro bono services as a result of its Million Dollar Challenge. The firm, founded by entrepreneur Adrienne Lenhoff, is celebrating its 10-year anniversary by gifting 10 worthy charities each $100,000 in pro bono services, a total of 1 Million Dollars.

    "We really feel that everyone who participated is a winner and all 104 charities worked extremely hard to get the word out and rally votes," Lenhoff said. "In our eyes, every single one of the 104 charities is a winner and we wish all could have been the recipients of the $100,000."

    With more than 14,000 votes tallied, the recipients of $100,000 each are:

    Lighthouse of Oakland County
    Children's Cancer Recovery Foundation
    The Salvation Army
    Detroit Institute of Arts
    Vista Maria
    The Pink Fund
    Motor City Blight Busters
    Special Dreams Farm
    Angels of Hope, A Family Cancer Foundation
    Adopt a Rescue Pet

    And wanting to give something back to all of the nominated organizations, Lenhoff and Shazaaam! are providing them with free seminars that will teach them marketing, media relations and social media skills to aid in their efforts to further their cause and present each organizations with opportunities for fundraising through Shazaaam! clients and friends of the agency.

    "Although we could not award everyone with the pro bono services, from the start of this initiative we wanted to make sure that every participating agency was a winner and that there was something that we could give every participating organization," Lenhoff said.

    Begun on Nov. 28, 2011, with a nomination period that lasted until Dec. 28, 2011, the 104 nominated organizations were posted on its website ( and voting opened on Jan. 2, 2012, closing on Jan. 23.
    Since forming in 2001, Shazaaam! has awarded more than 3 Million Dollars in pro bono services to help deserving organizations elevate their messages, mobilize thousands of supporters and raise millions of dollars.

    About Shazaaam! LLC Public Relations

    Founded in 2001, Shazaaam! LLC ( is an award-winning, independently owned, marketing communications and public relations firm headquartered in Novi, Mich. Shazaaam! works with a variety of clients in both the consumer and business-to-business space ranging from well-known publicly traded companies to start-ups and emerging brands and businesses. Shazaaam! and its sister companies, Buzzphoria ( and Promo Marketing Team ( specialize in traditional media and public relations, social media marketing, product sampling and street-level marketing promotions, publicity and experiential events, guerilla marketing, online viral marketing, electronic and new media development, mobile tours, social media and online reputation management, on a national level. The company was recently selected for the fifth year in a row as one of 'Metropolitan Detroit's 101 Best and Brightest Companies to Work For!' and received the elite status award in 2011. The company has been twice designated as a 'Crain's Detroit Business: Cool Places to Work'. The company has previously received seven MarCom Creative Awards, a Hermes Award, The Clarion Award, IABC Renaissance Award and was recognized as a 'Best of Michigan' by readers of Corp! Magazine in 2010.

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