Sentient Decision Science's Aaron Reid to Speak at FutureM Conference in Boston

Top Quote Noted speaker Dr. Aaron Reid will talk about "Automatic Action: How to Use New Insights about Human Behavior and Decision-Making." End Quote
  • Boston, MA-NH (1888PressRelease) September 15, 2011 - Sentient Decision Science, Inc. (, a leading provider of behavioral science research methods, today announced that Aaron Reid, Ph.D., Chief Behavioral Scientist, will be a presenter at this week's prestigious MITX FutureM Conference. With Neal Boornazian, President/CEO and Nancy Harhut, Chief Creative Officer, both of the Wilde Agency, Dr. Reid will speak on the topic of "Automatic Action: How to Use New Insights about Human Behavior and Decision-Making." The presentation will be held Thursday, September 15, from 8:30 a.m. - 10:30 a.m. in CSN Stores, 177 Huntington Avenue, Suite 6000, Boston, Mass.

    Dr. Reid is a sought-after speaker and pioneer in uncovering the true drivers of consumer behavior. Understanding these drivers, or automatic behaviors, can help businesses determine motivation and drive toward increased marketing and business effectiveness. Attendees will learn through case studies and examples how the latest thinking in the behavioral sciences can be applied to their own marketing challenges in order to achieve unrivalled business performance.

    MITX's FutureM is a week-long, intellectual and creative event experience on the future of marketing held in and around the Greater Boston area. Featuring marketing thought-leaders, panel discussions, demos, meet-ups and more, FutureM engages the marketing community in a range of timely topics such as technology and the media, industry best practices and game-changing intelligence and insights. For more information or to register, please visit

    About Sentient Decision Science
    Sentient Decision Science, Inc. is a leading consumer consultancy and provider of behavioral science research methods for businesses that want to better understand the true drivers of their customer and prospect preferences and thereby achieve unrivaled business advantage in their market. The Sentient Decision Science research approach works at the intersection of behavioral science, market research and its clients' key business objectives. The end result is clear, incisive recommendations that provide a strategic advantage in the marketplace by tapping into the conscious and subconscious drivers of consumer behavior. Sentient Decision Science's Automatic Brand Association methodology is the first in the industry to quantify gut feelings by tapping the consumer subconscious and emotional associations with brands. Sentient Decision Science has a broad client base in retail, consumer packaged goods, home electronics and financial services. For additional information, please visit Follow Sentient Decision Science on Twitter: or visit its blog:

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