- Sentient Decision Science Company News Section

Sentient Decision Science Information
  • Margaret Bonilla (media Only)
  • One Harbour Place, Portsmouth, NH
  • Phone: 603-548-0693
  • URL:
  • Sentient Decision Science LLC is a leading provider of behavioral insight and advanced market research methods for businesses that want to better understand the true drivers of their customer and prospect preferences and thereby achieve unrivaled business advantage in their market. The Sentient research approach works at the intersection of behavioral science, market research and its clients%u2019 key business objectives. The end result is clear, incisive recommendations that provide a strategic advantage in the marketplace by tapping into the conscious and non-conscious drivers of consumer behavior. Sentient%u2019s Automatic Brand Association methodology is the first in the industry to quantify gut feelings by tapping the consumer non-conscious and emotional associations with brands. Sentient Decision Science has a broad client base in retail, consumer packaged goods, home electronics and financial services. For additional information, please visit Follow Sentient Decision Science on Twitter: or visit its blog:
Sentient Decision Science Press Release -

  • Sentient Decision Science's Aaron Reid to Speak at CEO Club of Boston
  • Aaron Reid, Ph.D., Chief Behavioral Scientist, will speak at the CEO Club of Boston this Thursday, July 28 on "The Keys to Discovering the True Drivers of Consumer Behavior." In his talk, Dr. Reid will address the latest research techniques coming out of the behavioral sciences and help CEOs better understand the role the subconscious makes in consumer decision-making.
  • July 26, 2011