Samantha Linnell Joins Sentient Decision Science

Top Quote Sentient Decision Science hires Samantha Linnell as administrative assistant. End Quote
  • Boston, MA-NH (1888PressRelease) October 20, 2011 - Sentient Decision Science (, a leading provider of behavioral science research methods, today announced that Samantha Linnell has joined the organization as administrative assistant.

    In her role, Linnell will perform a variety of general office and administrative duties, including scheduling and recruiting participants for the Sentient Decision Science Consumer Subconscious Laboratory. The lab, which opened in mid-2010, conducts a wide variety of neuromarketing and behavioral science research, including methods such as EEG and skin conductance response.

    Linnell earned a bachelor of arts in geography/anthropology with a concentration in cultural anthropology and a minor in art history from the University of Southern Maine in May 2011.

    About Sentient Decision Science
    Sentient Decision Science, Inc. is a leading consumer consultancy and provider of behavioral science research methods for businesses that want to better understand the true drivers of their customer and prospect preferences and thereby achieve unrivaled business advantage in their market. The Sentient Decision Science research approach works at the intersection of behavioral science, market research and its clients' key business objectives. The end result is clear, incisive recommendations that provide a strategic advantage in the marketplace by tapping into the conscious and subconscious drivers of consumer behavior. Sentient Decision Science's Automatic Brand Association methodology is the first in the industry to quantify gut feelings by tapping the consumer subconscious and emotional associations with brands. Sentient Decision Science has a broad client base in retail, consumer packaged goods, home electronics and financial services. For additional information, please visit Follow Sentient Decision Science on Twitter: or visit its blog:

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