SDL helps TomTom reach 45 million customers in 35 languages

Top Quote 800 sextillion routes, 60 countries, 1 customer experience. End Quote
  • (1888PressRelease) March 22, 2013 - SDL today announced that TomTom, the world's leading supplier of in-car location and navigation products relies on SDL to help them communicate with their customers in 60 countries.

    TomTom has 5 lines of business, 3,500 employees and has rapidly expanded into new target markets in just a few years. With all departments working independently and little reuse of content taking place, finding a more efficient way to simplify and accelerate the localization process became increasingly important to TomTom.

    In partnership with SDL, TomTom carries out the localization of user documentation, marketing material and software across 35 languages, empowering it to increase customer engagement and gain competitive advantage.

    A combination of SDL WorldServerŽ, translation management technology, and SDL's in-house, in-country team of over 900 linguists enables TomTom's localization managers to centrally manage, automate and control high volumes of projects to deliver quality translations on time and within budget. SDL WorldServer centralizes linguistic assets to significantly lower costs through content reuse and improves quality and brand consistency.

    "We now manage our localization projects consistently and we work with clearly defined responsibilities and objectives. Although the initial investment required was high, our experience has shown that this more than pays off. The quality improvement and the financial results highlight our success - we saved 80% on translation costs", explains Antonella Onesti, Project Manager Localization & User Documentation at TomTom.

    "We are delighted to partner with TomTom," says Silke Zschweigert, VP Sales & Operations - Europe, SDL Global Solutions. "Working together, we can build sustainable value by helping TomTom to communicate better and more efficiently with their customers, and to simplify and optimize their global communications infrastructures to create personalized customer experiences anywhere in the world."

    About TomTom
    Founded in 1991, TomTom (AEX:TOM2) is the world's leading supplier of in-car location and navigation products and services focused on providing all drivers with the world's best navigation experience. Headquartered in Amsterdam, TomTom has 3,500 employees and sells its products in over 40 countries.
    Our products include portable navigation devices, in-dash infotainment systems, fleet management solutions, maps and real-time services, including the award winning TomTom HD Traffic.

    By streamlining and integrating our organisation we have created a lean and agile structure enabling us to stay close to our customers and substantially improving our time to market. TomTom comprises four business units - Consumer, Automotive, Licensing and Business Solutions. For more information, visit

    About SDL
    SDL enables global businesses to enrich their customers' experience through the entire customer journey. SDL's technology and services help brands to predict what their customers want and engage with them across multiple languages, cultures, channels and devices.

    SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries. 42 out of the top 50 brands work with SDL. For more information, visit

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