RiechesBaird Details the Importance of Applying Brand Consistency to the Digital World on "Branding Business"

Top Quote Peter Bohenek, Co-Founder and President of Rhythm Interactive provides expert insight about online marketing strategies that support brand consistency. End Quote
  • (1888PressRelease) October 18, 2011 - IRVINE, Calif - RiechesBaird, named one of the nation's top BtoB corporate branding agencies in the United States by BtoB Magazine earlier this year for the 10th consecutive year, is set to premier the next installment of its "Branding Business" radio show. The new show, found at www.brandingbusiness.com, examines the ever-evolving digital frontier and the importance of online brand consistency and features Peter Bohenek, Co-Founder and President of Rhythm Interactive.

    "Successful brands need a knowledgeable partner to help them navigate the ever-increasing digital channels and execute online marketing strategies that maintain brand consistency," said show host Ryan Rieches, co-founder and CEO of RiechesBaird. "Peter has deep experience with digital campaigns, including various engagement and convergence strategies designed to ensure that the brand experience is preserved."

    Bohenek co-founded Rhythm Interactive in 1996, and brings more than 17 years of marketing and management experience to his clients. During his tenure, he has successfully supervised numerous integrated marketing projects, exercising an in-depth understanding of "best practices" to achieve the highest quality results. From development to implementation, Peter has managed all aspects of various client marketing strategies to ensure that client needs are consistently met. He is currently an active member of the Digital Media Marketing Organization and the Orange County Chapter of British American Business Council.

    Rhythm Interactive is a full-service digital marketing agency in Irvine that combines strategic marketing, user experience design and elegant technology to creative immersive brand experiences that position their clients as the premium choice in the mind's eye of their customers. Through their RI-5 Process Framework, Rhythm Interactive develops innovative solutions that achieve business goals and delight users, while creating a closed loop system from which to measure ROI.

    The 'Branding Business' radio show is part of a new online community, www.BrandingBusiness.com, dedicated to brand strategy, brand development and brand engagement. It is an open online forum, for branding professionals, their clients and interested prospects. Along with sharing RiechesBaird's experience-driven expertise with an unmatched portfolio in the BtoB world and thought leadership through a variety of interactive opportunities, it is designed to bring together the best minds in branding and provide an engaging conversation about branding as a business tool. Branding Business includes the latest blog articles, lively debates, topical discussions, critical inquiries, answer to questions and questions to answer.

    "'Branding Business' is not merely a tag line or 'shorthand' for our BtoB expertise," said Ray Baird, co-founder and president of RiechesBaird. "It's a corporate branding methodology that embraces business strategy to enhance business performance. Our vision is to create the world's most successful brands, and our mission is to find greatness and promote it fearlessly. BrandingBusiness.com is a natural extension of our work, and a valuable place for businesses to discover real-world insights that help drive business forward and improve market share."

    The 'Branding Business' radio show features the firm's co-founders, Rieches and Baird, and principal Alan Brew as they interview influential CEOs and discuss and analyze the latest news and trends in the world of branding and branding strategies. From BP's five minutes of shame to healthcare business branding strategies to analyzing the outlook for 2011, these gentlemen share their insights and knowledge of branding in today's ever-changing business environment.

    RiechesBaird, a leader in corporate branding, specializes in building the value of BtoB companies like American Airlines Cargo, Toyota, Sharp and Linksys, a division of Cisco. With offices in California and New York, they provide local service to their ever-growing group of marquee clients on both coasts.

    These success stories helped secure RiechesBaird's inclusion in the "Top Small Agency" rankings by BtoB Magazine. Their prestigious "BtoB Top Agencies Special Report" includes agencies that have a significant amount of BtoB business, key clients and range of services. The magazine noted that over the last year RiechesBaird increased revenue by 25%, opened a New York office, added new clients including Constellation Energy and ICU Medical, and launched major campaigns for American Airlines Cargo and Hoag Hospital. RiechesBaird's campaign for American Airlines Cargo was honored with one of BtoB Magazine's prestigious 2011 BtoB Best Marketers Awards as one of the best "Integrated Marketing Campaigns" in the United States.

    About RiechesBaird
    RiechesBaird is internationally recognized as one of the premier brand development firms specializing in business-to-business branding. Our proprietary term "Branding Business" represents both the guiding philosophical essence and our practical approach to branding as it relates to business strategy and growth. Ranked by B2B Magazine as one of the Top 10 Firms for the last decade, RiechesBaird has helped organizations such as American Airlines, Constellation Energy, Sharp, Sage Software and Toyota build leading international brands. Privately held, RiechesBaird has offices in New York and California. For more information, please visit us at www.riechesbaird.com or check out our thought leadership at www.brandingbusiness.com, to learn more about branding your business. RiechesBaird can been reached directly at 949-586-1200 in California and 917-661-4842 in New York.

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