RiechesBaird Appointed Branding Agency Of Record For Children's National Medical Center

Top Quote 142-Year-Old Children's Hospital Seeks New Brand Positioning. End Quote
  • (1888PressRelease) June 06, 2013 - RiechesBaird, perennially named one of the top corporate branding agencies in the United States by BtoB Magazine, today announced that it has been chosen as the brand agency of record for Children's National Medical Center in Washington, D.C.. In this new relationship, RiechesBaird will work on a comprehensive branding program for Children's National, noted in US News & World Report as one of the America's leading children's hospitals.

    RiechesBaird was selected after a national search and evaluation of the best brand strategy firms in the industry. The firm's process in developing the new brand involves robust market and constituent research. RiechesBaird will utilize its' experience within healthcare and with global firms to guide the executive team and glean clear insight and strong positioning in a competitive landscape.

    "Children's National consistently ranks among the best pediatric institutions in America, and we are looking forward to working with them to elevate this beloved brand," said Ryan Rieches, CEO and co-founder of RiechesBaird. "Our goal is to strengthen the brand's presence in the global healthcare market, and build on their 142-year history of success and innovation."

    RiechesBaird, a leader in corporate branding, has related healthcare experience with prominent organizations including Hoag, Dignity Health and AMN. In addition, RiechesBaird works with global brands such as American Airlines Cargo, Toyota, Sharp and Linksys, a division of Cisco. With offices in California and New York, they provide local service to their ever-growing group of marquee clients on both coasts.

    These success stories helped secure RiechesBaird's inclusion in the "Top Small Agency" rankings by BtoB Magazine. Their prestigious "BtoB Top Agencies Special Report" includes agencies that have a significant amount of BtoB business, key clients and range of services.

    Over the years, RiechesBaird has continually added new clients like Huawei Technologies USA, Hitachi Consulting and ABM Industries, while continuing to work with existing key clients including American Airlines Cargo and Epicore Software. From creating and implementing online campaigns including "Did You Know?" for American Airlines Cargo, "Promise of the Future" for Huawei Technologies USA, and "Accelerating Nonprofit Success" for OneOC, to their launch of BrandingBusiness.com last year -- an industry thought-leadership portal dedicated to brand strategy, brand development and brand engagement - RiechesBaird is at the forefront as one of the world's leading strategic branding agencies.

    About RiechesBaird
    RiechesBaird is internationally recognized as one of the premier brand development firms specializing in business-to-business branding. Our proprietary term "Branding Business" represents both the guiding philosophical essence and our practical approach to branding as it relates to business strategy and growth. Ranked by B2B Magazine as one of the Top 10 Firms for more than a decade, RiechesBaird has helped organizations such as American Airlines, Constellation Energy, Sharp, Sage Software and Toyota build leading international brands. Privately held, RiechesBaird has offices in New York and California. For more information, please visit us at www.riechesbaird.com or check out our thought leadership at www.brandingbusiness.com, to learn more about branding your business. RiechesBaird can been reached directly at 949-586-1200 in California and 917-661-4842 in New York.

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