Regalix Releases 'State of B2B Marketing Metrics and Analytics' Report B2B Marketers Believe Analytics Determine Marketing Success

Top Quote Regalix releases its latest Research Report on 'State of B2B Marketing Metrics and Analytics'. End Quote
  • (1888PressRelease) March 07, 2015 - Documenting the views of senior executives of B2B companies, the research benchmarks levels of adoption and use of metrics to measure marketing performance and the role of analytics in drawing insights and driving higher ROI. 84% respondents cited analytics to be the reason.

    Key findings include:
    86% marketers expressed that marketing analytics was very important for the success of their marketing program

    84% respondents said they are currently investing in analytics

    85% are leveraging their organization's data to measure their marketing effectiveness

    89% identified using analytics to improve their marketing objects as their key objective

    73% use marketing to gain better visibility into sales funnel

    87% marketers said that up to 10% of their marketing budget is currently allocated towards marketing analytics

    81% saw the key benefit of analytics as helping them identify marketing channels that provide the most ROI while 76% said it helps them prioritize their marketing mix tactics

    82% of marketers looked for cross-channel view of results in their analytics tool, while 68% sought predictive and prescriptive analytics

    77% marketers considered dashboards as the most widely used analytic tool in their organization, while 73% considered spreadsheets to be the most commonly used tool

    79% marketers indicated Website activity and 68% considered keywords as the most widely used analytics
    Email marketing emerged as the most popular marketing tactic in the B2B space

    75% of marketers said their company selects a marketing channel based on their marketing objectives and profile of their target customers

    Visits stood the top most website metric tracked by organizations followed by Views (95%)

    84% identified Clickthrough rate as the top SEO and PPC metric

    90% marketers tracked views when it came to Video metrics

    70% of marketers sighted lack of resources to execute as the biggest obstacle that stopped their organization from investing in analytics

    Nimish further adds, "There's a reason analytics is the new buzzword. Marketers who have already realized this, stand a far better chance of harnessing it to drive business value than those still struggling to sort their priorities. The digital economy presents a challenging marketing landscape, one that needs to be navigated carefully."

    75% of the companies participating in this survey were from the technology sector, with the rest from various other industries. 42% of them are from over billion dollars revenue level. The survey was conducted globally, with 67% participation from the US.

    For more insights on State of B2B Marketing Metrics and Analytics Research, please visit

    About Regalix
    Regalix is an award-winning Global Co-Innovation company that leverages technology and marketing to help companies grow. They create successful ventures with clients through co-innovation and idea-driven frameworks that inspire companies to think different. Founded in 1998, Regalix is based in Palo Alto. For over a decade, we have provided complete marketing services - Social, Mobile, Content, Multi-channel Campaigns, Technology Development and Analytics - to companies such as CA Technologies, Citi, Apple, eBay, Cisco, VMware, NetApp, Cypress, LSI, Keynote, and MetricStream. For more information, please visit

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